New NSGA Footwear Brand Share Reports Now Available

Bruce Hammond
(847) 296-6742, Ext. 102
bhammond@nsga.org

MOUNT PROSPECT, ILLINOIS (April 21, 2011) - The new NSGA Footwear Brand Share reports are now available. Covering 20 different categories of athletic and sports footwear, each single report shows product sold by type of outlet, retail price range, major geographic regions and household income. In addition, it includes data on age and gender of major user.

The brand share data is based on a representative sample panel of over 41,000 households, which is maintained by TNS, one of the most respected research companies in the field.

Types of outlets covered in the report include: sporting goods stores, specialty athletic footwear stores, specialty sport shops, pro shops, discount stores, department stores, family footwear stores, online/Internet, mail order, factory outlet stores and other outlets.

Separate reports are available on 20 categories of athletic and sports footwear. New footwear reports for this year include Bowling, Toning, and Water Sport. Although listed separately in the questionnaire, "gym shoes/sneakers" and "fashion sneakers" are integrated in a single report, in which the two categories are broken out separately. Additionally, reports include graphs showing year-to-year changes.

For purchasers of two or more footwear brand share reports, an overview report of the footwear market will be included at no additional cost. The overview integrates all footwear categories except Boat/Deck, cycling, golf, hiking, hunting, skateboard, sports sandals, and water sports. This report represents the responses of more than 6,000 households.

For more information on NSGA brand share reports (footwear or equipment) available, their cost, and/or a sample, contact the NSGA Information Center, (847) 296-6742, ext. 108, or email dkasen@nsga.org.