NSGA Teams Up with Get In the Game

Get In The Game Teams Up with the National Sporting Goods Association To Manage and Expand Industry Talent Recruitment Initiative


Larry Weindruch, NSGA
(800) 815-5422, Ext. 1290                         


Rusty Saunders, Saunders Consulting
(386) 428-5752 or (513) 604-2540

MOUNT PROSPECT, IL and NEW SMYRNA BEACH, FL (October 24, 2012) – Get In The Game*, the volunteer-driven initiative to attract talented college graduates to careers in the sporting goods industry, has joined forces with the National Sporting Goods Association (NSGA).

According to Get In The Game (GITG) founder Rusty Saunders, president of Saunders Consulting, NSGA will provide the strategic, tactical and administrative support that the program needs to continue its outreach to U.S. colleges and universities.

“Get In The Game presentations have touched more than 3,000 college students over the five-year history of the program,” Saunders said. “NSGA has a talented staff that can take this program to the next level, which will help guide students toward the jobs that they will be seeking upon graduation.

“The Get In The Game Advisory Board, which has provided valuable guidance along the way, and the dozens of volunteer presenters, who have spoken to colleges from coast to coast, have contributed to the successful launch and growth of the program,” Saunders continued. “We will continue to rely on these industry leaders while bringing more like-minded individuals into this long-term effort.”

“Get In The Game has great potential to bring the best and brightest college graduates into the sporting goods industry,” said Ken Meehan, president of Dunham’s Sports and a member of the GITG Advisory Board. “The coming together of leaders from all segments of our industry to accomplish this goal is one of the reasons why we believe in the program and why Dunham’s lent its “Get In The Game” service mark to it.”

“Get In The Game is an important way to identify college students with interests in sports and the sporting goods industry,” said NSGA President & CEO Matt Carlson. “Continuing to communicate with students throughout their college careers will allow us to share information about scholarships, internships and ultimately a full-time job upon graduation.

“We are glad to serve as a facilitator in this industry-wide collaboration,” Carlson added. “It can only be successful with the help of many partners, and we welcome all who share that view.”

Volunteer presenters receive materials to help guide them through the session. Alma maters, colleges with retailing or sports management programs, and schools within driving distance present best opportunities for presentations, but any college would be welcome.

The easiest way for a presenter to get started is to contact Larry Weindruch at NSGA by calling (800) 815-5422, ext. 1290, or emailing You can also find more information at

*Get In The Game is a service mark of Dunham’s Athleisure.

About NSGA

The National Sporting Goods Association has served as the leading voice for the sporting goods industry since 1929. The association develops industry research and publications, while also providing discounted services and hosting the annual NSGA Management Conference & Team Dealer Summit. All of these services are aimed at helping NSGA members be more profitable and to advocate on their behalf.

For more information about membership or NSGA’s products and services, please visit