NSGA Creates Strategic Partnership with Leisure Trends Group

NSGA and Leisure Trends Group Form Strategic Partnership

Media Contacts:

Charlie Cooper
President, Leisure Trends Group
303-786-7900, ext. 115

Marty Maciaszek
Director of Communications, National Sporting Goods Association
847-296-6742, ext. 1260

BOULDER, COLORADO and MOUNT PROSPECT, ILLINOIS (December 17, 2012) - Leisure Trends Group (LTG) and the National Sporting Goods Association (NSGA) jointly announce today that the two organizations have formed a strategic partnership which will provide all NSGA members access to topline data from Leisure Trends’ Sporting Goods RetailTRAK™.

In addition to the topline data available to NSGA’s members, they will also have the opportunity to purchase more detailed Brand Share reports from Leisure Trends. Those reports are available now.

NSGA President & CEO Matt Carlson celebrated the new partnership saying, "NSGA is proud to partner with a company like Leisure Trends Group, which has a successful track record of POS data collection and reporting within our industry. With this partnership, NSGA is providing another highly valuable service to help our members be more profitable."

LTG has a well-established record in tracking retail data in other industries such as camping and climbing, snow sports, cycling, running, outerwear and sportswear, scuba, athletic eyewear, gyms and spas, paddle, surf and skate, and resorts. The Sporting Goods RetailTRAK sell-through reports are generated in cooperation with a representative group of more than 1,526 participating Sporting Goods retail storefronts, ranging from single door specialty operators to regional and national chains.

"Adding a RetailTRAK for the Sporting Goods business and being able to work with a forward-looking association such as NSGA is one of the great new developments for LTG in 2012," said LTG President Charlie Cooper. "We are honored to partner with NSGA to provide valuable insights to the industry." "Who in management, sales, marketing or product development would not want to know exactly which products are moving off the retail floor, through the cash register, and into the consumers' lives? Brand share retail tracking tells us the price the consumer paid for the product- all down to the individual model level across all categories. We are thrilled to bring this retail intelligence to Sporting Goods industry leaders," explained Cooper.

Leisure Trends Group now has open enrollment for sporting goods retailers that want to join the over 1,526 storefronts that are currently participating in the LTG Retail Sales Tracking program. Retailers that participate in the data exchange program receive in-depth retail sales reports at no charge - a true win-win and a competitive advantage for participating retailers.

Suppliers, for more information contact: Charlie Cooper 303-786-7900, ext. 115

For retailers interested in participating, please contact: Greg Shoenfeld 303-786-7900, ext. 136

About Leisure Trends Group

Founded in 1989, LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, call 303-786-7900x107, email, or visit

About NSGA

The National Sporting Goods Association has served as a leading voice for sporting goods retailers, team dealers, sales agents and manufacturers since 1929. The association develops industry research, publications, and discounted services, while also hosting the annual NSGA Management Conference & Team Dealer Summit. All of these services are aimed at helping NSGA members be more profitable and to advocate on their behalf.
For more information about membership, or NSGA’s products and services, please visit