About NSGA


NSGA creates friends for life by providing relevant information and services in an innovative and responsive manner.

The National Sporting Goods Association supports its members’ efforts to grow the business and advocates on their behalf.

NSGA values dedication, trust, dynamism, knowledge and teamwork.


NSGA History

The National Sporting Goods Association (NSGA) has worked on behalf of retailers and dealers since the association’s founders fought an unjust tax on sporting goods in 1927. South Carolina’s General Assembly had approved a 10 percent tax on retail sales of sporting goods in ’27, and this so enraged the state’s sporting goods dealers that they formed the Sporting Goods Dealer’s Association of South Carolina to urge repeal of the tax. One year later, they accomplished their goal.

Soon after, other regional sporting goods associations began to form. Ultimately, at a meeting in January 1929, in New York City, East Coast sporting goods distributors banded together to form the Athletic Goods Wholesalers Association. Two months later in St. Louis, Mo., Midwestern and Southern sporting goods dealers formed the Sporting Goods Distributors Association.

It wasn’t long before the two regional organizations met in Cleveland, Ohio; the result of this meeting was the merging of the two associations. On May 26, 1929, the Sporting Goods Distributors Association was born. In 1930, the name was changed to the National Sporting Goods Distributors Association. Finally, in 1936, the organization adopted the name National Sporting Goods Association.

Trade Shows

Prior to exiting the trade show business in 1999, NSGA had served the sporting goods industry with an international trade show in Chicago for nearly 70 years and a regional trade show in Southern California for more than 40 years.


NSGA Today


NSGA membership consists of retailers/dealers/wholesalers, manufacturers/sales agents and industry associates in the sporting goods industry. NSGA represents retailers and team dealers who operate more than 22,000 retail and Internet outlets that sell sports, fitness and recreational equipment, footwear and sportswear. For membership details, please call at NSGA, (800) 815-5422, dial 0, or email



NSGA advocates on many team and legislative issues on our members' behalf.

On the legislative side, NSGA has joined the Marketplace Fairness Coalition to advocate on behalf of the Marketplace Fairness Act. This legislation will level the playing field for brick-and-mortar retailers as they compete with Internet-only retailers who currently are not required to collect sales and use tax from consumers at the time of purchase. The bill passed the U.S. Senate in May 2013 by a wide, bipartisan 69-27 margin, and is currently being discussed in the U.S. House.

On the team side, NSGA regularly meets with rulemaking bodies to advocate on our members' behalf. The association's efforts have helped members in numerous ways, including in 2012 when a football glove rule was delayed by a year, saving members millions of dollars in inventory that would have been obsolete without the association's efforts.

Learn more about issues facing our members and NSGA's advocacy on our Advocacy page


The NSGA Management Conference & Team Dealer Summit draws hundreds of top industry retailers, team dealers, manufacturers, agents, licensing groups, industry associations and members of the media together in a forum to address industry problems and concerns; increase communication; exchange ideas; and network in a relaxed setting.

The Conference is the premier educational and networking program in the sporting goods industry. The 2014 Conference/Summit was held April 27-30, 2014 at the Hyatt Regency Indian Wells Resort & Spa in Indian Wells, Calif.  The 2015 event is scheduled to take place May 3-6, 2015 at Omni Barton Creek Resort & Spa in Austin, Tex. 

A scholarship program to attract more retailers and team dealers to the Conference/Summit annually awards approximately 40 scholarships.


NSGA NOW magazine is the official bimonthly print magazine of the National Sporting Goods Association. For 64 years, the magazine has been published to help NSGA members be more profitable and to advocate on their behalf. The magazine includes information relevant to business leaders and executives of all sized retailers and team dealers, and is available as a benefit of membership  to all NSGA members. For more information on advertising in the magazine, please click here

NSGA publishes four newsletters:

NSGA Insights is sent monthly via email to those interested in NSGA market research and to NSGA members.
Team Line-Up is emailed quarterly to members of the NSGA Team Dealer Division.
The NSGA Huddle newsletter is sent monthly via email to members and prospective members. It highlights NSGA services and programs and recognizes members’ achievements and activities.
Hockey Voice serves specialty hockey retailers who are members of the Hockey Dealers Association (HDA), a division of NSGA.

The NSGA Sporting Goods Buying Guide, available online, lists more than 5,000 manufacturers of sporting goods products, which are listed by more than 70 major categories and 1,200 subcategories. In addition, the NSGA Sporting Goods Buying Guide contains the names, addresses, phone numbers and e-mail addresses of sporting goods agents and buying groups.

Research & Information

NSGA's research portfolio spans a variety of topics including sports participation, sporting goods market retail purchases, retailer financial performance metrics, and other custom research.
The sporting goods industry research provided by NSGA is utilized to the benefit of many segments including retailers, team dealers, manufacturers, wholesalers, and other organizations interested in the state of the sporting goods industry. 
For further details about each research offering, please visit the NSGA research page by clicking here.
NSGA’s Information Center responds to the needs of members by providing information on manufacturing, retailing, sports participation and other data useful in conducting daily business.  This membership benefit, called “Ask NSGA”, provides members a source of assistance when searching for a particular product, identifying the contact information for a particular organization, or finding answers to other industry-related questions.

Sporting Goods Industry Hall of Fame

For more than 50 years, the Sporting Goods Industry Hall of Fame has honored the pioneers and leaders of the sporting goods industry. More than 150 retailers, dealers and manufacturers have been inducted since the first group was honored in 1956. Such iconic names as Evinrude, Colt, Remington, Riddell, du Pont, Shakespeare, Coleman, Cramer, Head, Brunswick, Dassler, Easton and Knight are among those whose accomplishments have been immortalized with their Hall of Fame inductions.

The 2014 class, who were honored on April 29, 2014, includes  Ira Silberman, Diversified Products, and the late Bob Zide, Zide's Sport Shop. 

In 2013 those that were honored included Randy Hooper, Sports Distributors of Canada Limited; John Parish, Sr., Worth, Inc.; and Rusty Saunders, Saunders Consulting.

The Hall of Fame induction ceremony is conducted annually at the NSGA Management Conference & Team Dealer Summit.

Special Divisions & Committees

The NSGA Team Dealer Division provides services to team dealers who specialize in supplying equipment to high schools, colleges and organized teams. The Division acts as a liaison with rule-making bodies and with national high school and college federations. The Team Line-Up newsletter is sent to members with up-to-date information important to team dealers. A Team Dealer Advisory Committee provides guidance and feedback to NSGA staff on issues important to team dealers.

In 2010 NSGA created the Hockey Dealers Association (HDA), which serves its respective specialty retailing niche. In addition, NSGA created its Division for Sales Agents, which serves sales agencies, independent sales agents and company sales representatives in the many segments of the sporting goods industry.

NSGA also holds an annual meeting of the Sporting Goods Industry Hall of Fame Committee. The Committee, chaired by Cathy Pryor, Senior Vice President, Store Operations for Hibbett Sports considers nominees and their qualifications before voting on candidates.

The Association also manages the National Ski & Snowboard Retailers Association, an active group of approximately 250 specialty ski and snowboard retailers.


NSGA Online

NSGA web site:

Email Us:

Like Us on Facebook: National Sporting Goods Association

Follow Us on Twitter: @nsgasportinggds

Connect with Us on LinkedIn: National Sporting Goods Association Group


NSGA Officers and Directors

Chairman of the Board – Randy Nill, Nill Bros. Sports, Kansas City, Kansas

Treasurer/Chairman-Elect – David Labbe, Kittery Trading Post, Kittery, Maine

Past Chairman – Ken Meehan, Dunham’s Sports, Waterford, Michigan



Salvador Colom, Deportes Salvador Colom, San Juan, Puerto Rico

Dale Donaldson, Mallard's Source for Sports, Castlegar, British Columbia, Canada

Pat Donnelley, Donnelley Sports, Twin Falls, Idaho

Rhett Johnson, Johnson-Lambe Co., Raleigh, North Carolina

Cathy Pryor, Hibbett Sports, Birmingham, Alabama

Pete Schneider, Athletic Dealers of America, Melbourne, Florida

Rob Summerfield, MC Sports, Grand Rapids, Michigan


President & CEO

Matt Carlson, National Sporting Goods Association, Mount Prospect, Illinois