Sports Participation in 2011: Series I & II
“Sports Participation in 2011: Series I” repeats the highly successful participation study done by NSGA the past 25 years. It provides data on total 2011 participation, frequency of participation, and average number of participation days by gender and age. Single-time participation, which is not counted in the total, is reported separately. Correlation tables relate each sports activity to every other activity in the survey. Demographic data on participants includes gender, age, gender by age, household income and education of male and female head of household. Geographic analysis includes nine census regions and participation data by metro area size. Presence of children is also noted. Similar demographics are provided for non-participants.
The 28 activities covered in “Series I” are: aerobic exercising, backpacking/wilderness camping, baseball, basketball, bicycle riding, billiards/pool, bowling, camping (vacation/overnight), cheerleading, dart throwing, exercise walking, exercising with equipment, fishing (fresh and salt water). Also included are football (tackle), golf, gymnastics, hiking, lacrosse, running/jogging, soccer, softball, swimming, tennis, volleyball, weightlifting, wrestling and yoga.
“Sports Participation in 2011: Series II” surveys 19 additional sports and recreational activities, including archery (target), boating (motor/power), hockey (ice), hunting with firearms, hunting w/bow & arrow, in-line roller skating, kayaking, mountain biking (off road), muzzleloading, paintball games, skateboarding, skiing (alpine), skiing (cross country), snowboarding, table tennis/ping pong, target shooting (net), target shooting (airgun), water skiing, and work-out at club.
For more information, please contact Director of Research & Information, Dustin Dobrin, by email at firstname.lastname@example.org, or by calling (800) 815-5422, ext. 1170.
Sporting Goods Market in 2012
Based on a consumer survey of U.S. households, “The Sporting Goods Market” is the most comprehensive original research available on consumer purchases of sports equipment and footwear. The footwear section includes 26 styles of athletic and sport footwear. For equipment, the report provides retail sales for 2011 in all channels of distribution and estimates for 2011 for specific products in more than 27 sport categories, including cycling, camping, fitness, fishing, hunting, golf, wheeled sports and team. Brand share data on most products may be purchased separately.
Purchaser demographics include household income, age and gender of major user, education of household head, and region of the country. A 10-year history of sales allows analysis of long term trends. Place-of-purchase (including Internet) data allows analysis of industry channels of distribution. Average price point for eight types of retailing is provided. The 88-page report is prepared by NSGA by Irwin Broh Research, a company nationally recognized for its work in the leisure field. Also available as a Word or PDF file.
2012 NSGA Brand Share Reports
When NSGA conducts its research study “The Sporting Goods Market,” it gathers brand share data on certain products. Each brand share report shows products sold by type of outlet, retail price range, major geographic regions and household income. Each report includes data on age and gender of major user.
Twenty six (26) footwear categories and 27 equipment categories are surveyed. Discounts are available for purchasing entire categories – athletic footwear, fishing, hunting, outdoors, golf, team, and exercise equipment. Reports are approximately 30 pages. For a list of products surveyed and the cost for the reports, call Dustin Dobrin at NSGA, (800) 815-5422, Ext. 1170; or email: email@example.com.