2013 Editions of NSGA Sports Participation Reports Released
Contact: Marty Maciaszek, Director of Communications
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MOUNT PROSPECT, ILLINOIS (June 19, 2013) – The National Sporting Goods Association (NSGA) released the latest editions of its Sports Participation reports today. The 2013 editions of the research include participation data from 47 sports and activities, and this year marks the 28th year the association has compiled participation data.
NSGA’s Director of Research & Information Dustin Dobrin said, “While it’s important to recognize that one year does not make a trend, and there are many contributing factors for the increases and decreases in participation levels in every sport, we found some very interesting insights in this year’s research. Overall, participation in many sports is rebounding after some difficult years, while others continue to struggle in attracting new participants.”
A few key insights from these new reports are below:
Participation Growth in Majority of Sports – Of the 47 sports/activities tracked, 32 experienced participation growth during 2012. Indoor gaming activities increased by an average of 11%, while fitness sports each increased about 5%. Shooting sports were mixed but sports with firearms drove overall average increases to over 3%. Snow sports saw the steepest decline in 2012, dropping an average of 11%.
Female Participation Driving Much of the Growth – Much of the participation growth mentioned above was driven by females, with 40 of the 47 sports/activities having increased female participation, compared to only 11 showing increased male participation.
Shooting Sports with Firearms Experienced Double Digit Growth – Overall, participation in hunting with firearms increased more than 18%, even more sharply among females (up nearly 29% compared to 2011). Target shooting with live ammunition showed a 10.9% increase, with female participation increasing by over 27%.
Team Sports Mixed, but Tackle Football Dropped Double Digits – Participation lagged in basketball, baseball, ice hockey and soccer in 2012, while it increased in lacrosse, softball and volleyball. The largest drop in team sports took place in tackle football, which experienced a nearly 13% decline in participation since 2011. More than one-half of the decline was within the 7-11 age group, and all of the decline in that age group was from the infrequent (2-9 times) and occasional (10-49 times) participants. There was an increase in frequent (50+ times) participants aged 7-11.
In addition to its Sports Participation in the United States (formerly broken out into Series I and Series II), NSGA’s participation research includes State-by-State, Lifecycle Demographics, Cross Participation, and Single Sport reports.
Regular purchasers will find a new experience when opening the 2013 editions of NSGA’s reports. For the first time, both the Sports Participation in the United States and the Sports Participation State-by-State reports include quick view snapshots – one-page charts and graphs that allow users to easily see demographic information and a 10-year trend on each sport/activity.
According to Dobrin, “We have taken steps to make the data in our reports very easy to consume so users can easily understand all of the key information they’re looking for with less effort.”
For more information on each report and to purchase your copies today, please visit www.nsga.org/research.
The National Sporting Goods Association has served as the leading voice for the sporting goods industry since 1929. For more than 25 years, NSGA has been the industry’s leader in providing reliable research and information to sporting goods executives. Annually, the association produces the Sporting Goods Market and Sports Participation research, while producing a Cost of Doing Business survey every other year.
For more information about the association’s research, please visit www.nsga.org/research.