Hockey Dealers Association

Welcome to the Hockey Dealers Association!

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.



The Hockey Dealers Association (HDA) was established to:

  • Create a community for hockey retailers to share industry experiences
  • Keep hockey retailing healthy 
  • Offer information services 
  • Provide hockey industry research 
  • Create a collective voice regarding issues including, but not limited to, internet sales, manufacturer relations, government, safety and bringing in new participants 


National Women's Hockey League Announce Partnership with Discover 

NEW YORK CITY, NEW YORK (January 29, 2021)Discover Financial Services (DFS) and the National Women’s Hockey League (NWHL) announced a partnership, the largest in NWHL history, that includes Discover becoming the Official Credit Card of the NWHL.

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AHL, CCM Announce 5-Year Partnership Extension 

SPRINGFIELD, MASSACHUSETTS/ MONTREAL, QUEBEC (February 16, 2021)The American Hockey League (AHL) and CCM Hockey are pleased to announce a five-year extension of their long-term partnership that will continue to serve as the foundation for the AHL’s marketing, licensing and on-ice branding strategies. CCM will remain the exclusive supplier of sticks, helmets, gloves, pants and jerseys, delivering world-class product to AHL players.

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MILFORD, CONNECTICUT (March 8, 2021) - Launched in 2007, Boost Oxygen has become the No. 1 trusted and worldwide leader for providing purified supplemental oxygen to athletes of all ages in a non-prescription form and in the retail space.

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View the Manufacturer Member Spotlight Archive 


If you have any questions on how HDA can help your individual business, contact Tom Van Jacobs, Marketing Coordinator at or Marty Maciaszek, Director of Communications, at or call (847) 296-NSGA (6742), ext. 1260.