Hockey Dealers Association

Welcome to the Hockey Dealers Association! 

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.


CCM Continues Streak as SDC Hockey Supplier of the Year

SDC Vendor of the YearNiagara Falls, Ontario (Nov. 22, 2017) - CCM Hockey was honored for the fifth consecutive year as the Source For Sports/Sports Distributors of Canada (SDC) Hockey Supplier of the Year. Brad Hause, President of SDC, presented Sean Williams, Vice President of Marketing and North American Sales for CCM Hockey, with the award at a reception during the Source For Sports/SDC Buying Show and Marketing Convention on Nov. 19-22 in Niagara Falls, Ontario.

The Supplier of the Year award is voted on by SDC members and factors in attributes which include product innovation, marketing support and customer service and terms.

Pictured: Brad Hause, President of SDC, is at left. Sean Williams, Vice President of Marketing and North American Sales for CCM Hockey, is at right.

STX Forges First NCAA Division-I Hockey Partnership with Miami (Ohio)

Baltimore (Oct. 3, 2017) - STX reached an agreement to be the official hockey equipment supplier to Miami (Ohio) University. The five-year agreement is the first Division I partnership in ice hockey for STX and it also includes a provision to outfit the women's Division I field hockey program.

The proximity of the Miami campus in Oxford, Ohio, to STX's headquarters in Baltimore will lead the STX product development team to conduct field testing and research. The partnership made its debut Oct. 6 when Miami hosted Providence College.

“We could not have chosen a better program for our initial foray into Division I ice hockey,” said STX VP of Sales & Marketing, Ed Saunders. “Given the rich history of success of the Miami ice hockey program and the stellar leadership reputation of Head Coach Rico Blasi, we are thrilled to align our brand with the Redhawk program.”

Click here to read more.

Bauer Launches Innovative NeuroShield Head Protection in Canada

Toronto, Canada (Sept. 20, 2017) - Bauer launched the first athletic product clinically shown to help protect the brain from the inside during sports-related impacts. The Bauer NeuroShield collar revolutionizes head protection as it is worn around the neck and applies light pressure that mildly increases blood volume in the venous structures around the brain. 

According to the results of published, peer-reviewed studies, when a player who wears NeuroShield during a season, advanced imaging shows no significant structural damage to the brain compared to those not wearing NeuroShield. The NeuroShield collar does not prevent concussions.

The NeuroShield can be worn in helmeted and un-helmeted sports and is now available in select hockey stores in Canada. The Canadian recommended retail price is $199 (CAD).

Click here to read all the details about NeuroShield. 

Pure Hockey Announces Rebranding of Total Hockey, HockeyGiant Stores 

Holliston, Mass. (Sept. 7, 2017) - Pure Hockey, which also owns the Total Hockey and HockeyGiant brands, announced it will begin rebranding all of its retail stores as Pure Hockey. Pure Hockey acquired HockeyGiant in September 2015 and Total Hockey in August 2016 to give the company a total of 53 retail locations across the United States and four ecommerce sites specializing in hockey, goalie and lacrosse equipment.

Pure Hockey announced a four-day "Grand Re-Opening" event from Sept. 14-17. The event will celebrate the start of the rebranding and the launch of the new "Pure Rewards" customer loyalty program.

"Converting our retail stores to Pure Hockey allows us to start standardizing the customer experience across all of our stores, and better leverage our national scale in areas including distribution, buying and allocation, and advertising to maximum value to our loyal customers," Pure Hockey President and Co-Owner David Nectow said in a news release.

Click here to read the full release.


Strauss Skates and Bicycles Makes Impact with Adaptive Bikes

Maplewood, MN (Aug. 29, 2017) - Strauss Skates and Bicycles has been a fixture in ice hockey and ice skates for 130 years in the Minneapolis-St. Paul area. Strauss, a member of the National Sporting Goods Association since 1985, has also become a big part of the community for kids with special needs in the last decade with its production and sale of adaptive bicycles.

Thanks to the work of adaptive manager Jack "The Bike Guy" Carlson, Strauss is creating solutions for kids with a variety of needs so they can experience the excitement of riding a bike at an affordable cost. Strauss now sells an average of 150 adapted bicycles a year.

Click here to view a video about the work by Strauss with adaptive bikes.

Click here to read the full story in the July/August issue of NSGA NOW magazine.

Organizations Collaborate on Initiative to Grow Hockey

New York City/Toronto (Sept. 6, 2017) - The NHL, USA Hockey and the International Ice Hockey Federation were among 17 organizations that teamed up to develop a "Declaration of Principles" which they hope will boost participation in the sport. The effort even earned praise from Pope Francis.

Click here to read the full story.

John Egart, Helped Popularize In-Line Skating, Dies at 67

Minneapolis, MN (Sept. 2, 2017) - John Egart, who was instrumental in the popularity of in-line skating in the 1980s and 1990s, died Aug. 22 at 67 after a 6 1-2 year battle with bone marrow cancer. Egart incorporated First Team Sports in May 1986 and made the Ultra Wheels line of skates.

The company had endorsement deals with Wayne Gretzky and figure skater Katarina Witt at a time where the sport peaked with 27 million participants in 1996, according to the National Sporting Goods Association.

Click here to read more.

Study: Orange "Look-Up Line" Could Lead to More Injuries

Calgary (Aug. 29, 2017) - A one-meter orange line painted around hockey rinks was designed to warn players to keep their heads up as they get close to the boards. But a study led by the Faculty of Kinesiology at the University of Calgary said the "look-up line" could increase the risk of serious injury with players looking down as they get close to the line.

Click here to read more.


TRUE Hockey Announces Grand Opening of Custom Skate Factory in Winnipeg

Memphis, TN (Aug. 24, 2017) - TRUE Hockey will host a grand opening of its new custom skate facility in Winnipeg, Manitoba on Sept. 19. The 17,000-square foot space will house the TRUE Hockey product showroom and offices and the factory for the new TRUE Pro Custom Skate line.

"We are excited to expand our footprint in Winnipeg, which has been the home of Scott Van Horne and his team since launching custom skates in 2014," said Jeremy Erspamer, President and CEO of True Temper Sports. "The new facility will act as a company showpiece as well as the manufacturing hub for our burgeoning line of TRUE Pro Custom Skates, which are hand-crafted and customized to each individual player's foot for elite performance and pain-free skating."

TRUE Hockey offers a full line of senior, intermediate, junior, youth and goalie sticks, custom skates, gloves, pants, bags and accessories.

2017 Edition of Annual Business of Ice Hockey Report Now Available

The Annual Business of Ice Hockey is a great resource of information on participation and sales data in the United States. The 2017 Edition of the report is now available!

Overall participation in the U.S. increased slightly from 2015 to 2016, but overall sales for the categories of hockey equipment and ice skates decreased for the second straight year.

Members of the Hockey Dealers Association, and National Sporting Goods Association members with an interest in hockey, receive a free electronic copy of the report. Printed copies of the report are available to members upon request.

The cost of the report is $395 for non-members. Purchasing a one-year membership in HDA ($125 for retailers and team dealers; $545 for manufacturers and wholesalers) is a great way to not only receive the Annual Business of Ice Hockey report, but also to keep up with news and information on the industry and to utilize various cost-saving services.

For more information on HDA membership, or to learn more about the Annual Business of Ice Hockey report, contact HDA director Marty Maciaszek at or at (800) 815-5422, ext. 1260.

Click here for more information about joining HDA.