Hockey Dealers Association

Welcome to the Hockey Dealers Association! 

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.


New HDA Member
Produces Hockey Novels
Hockey Karma Book CoverAn unsuccessful library search for a hockey picture book was an inspiration for Howard Shapiro. Now he is about to release his third book and second graphic hockey novel through Pittsburgh-based Animal Media Group, a new member of the Hockey Dealers Association.
Shapiro's "Hockey Karma" is scheduled for release on November 1st and is the sequel to "The Hockey Saint." The books follow two primary characters, legendary player Jake Jacobson and his agent and best friend Tom Leonard, during a 10-year period.
"Hockey Karma" received advance praise from former NHL star and broadcaster Bill Clement and ESPN radio anchor Christine Lisi.
"It's a sport rich with stories," Shapiro said. "To me, it's a game and sport where you can really delve deep and get a lot of good material and good stories."
"Hockey Karma" sells for $14.95 and "The Hockey Saint" sells for $13.95. You can click here to learn more about Shapiro's work.

Retailers interested in getting Shapiro's books in their stores can contact him at or through the website
Takeover Bid Considered for Performance Sports Group
A bid for Performance Sports Group, the parent company of Bauer, is being considered by Canada's largest alternative-asset manager, according to a report by Bloomberg Markets.

Brookfield Asset Management Inc., has accumulated a 13.2-percent stake in PSG to set up the possibility for a formal takeover bid, according to Bloomberg sources. Brookfield is PSG's second-largest shareholder. 

PSG said in a statement that no deal has been reached with a third party. The company's shares rose nearly 16 percent in trading to $4.16 apiece in New York at 11:25 a.m. on Oct. 11 before being halted.

“Until such time as it is appropriate to make a public announcement on any potential transaction, the company will not comment further on this matter,” it said in the statement.

If PSG files for creditor protection after an Oct. 28 deadline to file its earnings, former chairman Graeme Roustan is said to be seeking financial backing to launch a bid for the company's roughly $440 million in debt, and then take control of PSG through a restructuring, according to Bloomberg sources.

Click here to read the full Bloomberg article.

Report: Marketing Helmets
a Major Challenge 

Hockey Helmet(Toronto Globe and Mail, Oct. 9, 2016) - Helmets have come a long way and the drive to provide better protection for players continues. But major manufacturers such as Bauer and CCM found out how challenging it can be to market their helmets after being penalized by Canada's Competition Bureau in recent years.

Manufacturers, doctors, researchers and innovators are all trying to find the right messaging about the safety helmets provide while also not making claims that could be considered false.

Click here to read an in-depth look at the issue in the Toronto Globe and Mail.


Bauer Adds Four Women's
Players to Athlete Roster 

(PR Newswire, Sept. 15, 2016) - Bauer Hockey added four standout women's players to its roster of athletes. Hilary Knight (left), Marie-Philip Poulin, Jennifer Wakefield and Kacey Bellamy will exclusively wear Bauer equipment, provide insight to future product development and be featured in several advertising campaigns.

"It is exciting to partner with a brand with such a rich heritage in hockey that is deeply committed to the game for all players at every level," said Knight, a six-time world champion with the U.S. National Team. "One of my key goals as a player is to positively impact younger athletes and create an opportunity for women and girls everywhere to lace up and compete."

In addition to partnering with four global standout female players, Bauer Hockey will also conduct 10 female-only First Shift events throughout Canada this season. The First Shift was introduced by Bauer Hockey in 2013 to help grow, advance and protect the future of hockey.

Poulin, who has won two straight gold medals with the Canadian Women's National Team, will play a key role in the marketing efforts of The First Shift program, appearing alongside six-time Stanley Cup champion Mark Messier and current NHL captain Jonathan Toews.

"As leaders in the sport, we have a responsibility to do whatever we can to help grow the game and part of that commitment is making sure we provide opportunities for young girls to experience the game we all love," said Mary-Kay Messier, VP of Marketing, Bauer Hockey. "There's no better way to demonstrate the values and life-lessons you can experience through hockey than to see and hear it directly from players like Hilary, Marie-Philip, Jennifer and Kacey."

Knight has earned two Olympic silver medals and was named the Most Valuable Player at the 2015 and 2016 IIHF World Championships. This past season, Knight led the National Women's Hockey League in scoring with 15 goals and 18 assists, and led the Boston Pride to the Isobel Cup in the league's inaugural season. She also became the first female non-goalie to practice with a National Hockey League team when she skated with the Anaheim Ducks in 2014.

Poulin has also earned a gold medal at the 2012 World Championships and three World Championship silver medals. Wakefield has been a key member of Team Canada, winning an Olympic gold medal in 2014, and has played overseas for men's and women's teams the last seasons. Bellamy is a two-time Olympic silver medalist and six-time world champion with the  U.S. National Team. She is entering her sixth year of pro hockey.