Hockey Dealers Association

Welcome to the Hockey Dealers Association! 

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.


Adidas to Sell CCM Hockey

(The Globe And Mail, March 8, 2017) - Adidas has decided to sell the CCM Hockey brand. The announcement was made March 8 when it reported its fourth-quarter and year-end results for 2016.

Adidas reported a 14.3 percent decline in net sales for CCM Hockey in 2016 compared to a year earlier. CCM also had a bigger drop of 21.6 percent in the fourth quarter compared to same period in 2015.

CCM Hockey president Philippe Dube told The Globe and Mail of Toronto that it is a "great opportunity" to increase equipment market share. Adidas said in its 2016 annual report that it has a multiyear plan to renew its focus on athletic footwear and apparel and it plans to continue breaking away from unrelated business lines, which it announced it would do with Mitchell & Ness, TaylorMade, Adams Golf and Ashworth.

Click here to read more.

Quick Response Apparel Shoots Into Hockey Market

Jerry Boquist understands a lot has changed since he grew up playing hockey in International Falls, Minnesota. Boquist is looking for ways to make it easier for kids to play the sport and help hockey dealers with their business.

Boquist is the Vice President of Sales and Business Development for Quick Response Apparel, which recently became a manufacturer member of the Hockey Dealers Association. QRA is one of the largest custom athletic uniform manufacturers in the world and has the capacity to produce 300,000 custom uniforms in one month.

Boquist is looking to develop a custom hockey uniform business with dealers who can go to schools, associations and/or clubs and get orders completed on a quick-turn basis. Boquist said QRA can drop-ship or transmit the product to the dealer or drop-ship it to the school or organization with the invoice going through the dealer.

QRA does tackle twill and sublimation jerseys and can create kits and bags that can help reduce some of the major expenses that have become part of playing hockey.

Click here to learn more about QR Apparel. You can also contact Jerry Boquist at or (425) 985-6722.

Performance Sports Group Completes Sale;
Search for New CEO Begins

PR Newswire (Feb. 28, 2017) - Performance Sports Group Ltd., announced the completion of the sale of substantially all of its assets and its North American subsidiaries, including its European and global operations, to an acquisition vehicle co-owned by affiliates of Sagard Holdings Inc. and Fairfax Financial Holdings Limited. The new, privately held company also announced Harlan Kent, who previously served as the Chief Executive Officer of PSG, will continue to lead the business on an interim basis during the search for a permanent CEO.

The new company will continue to develop and manufacture ice hockey, roller hockey, lacrosse, baseball and softball equipment and related apparel. The products will be marketed under the Bauer, Mission, Maverik, Cascade and Easton brand names and will be distributed by sales reps and independent distributors worldwide.


The sale completes the bankruptcy proceedings by PSG and its North American subsidiaries that began on Oct. 31, 2016 in the United States and Canada. The sale was approved Feb. 6. 

Paul Desmarais III, the Executive Chairman of Sagard Holdings, will serve as chairman of the new company as it transitions to new leadership.

"We are excited to build upon the achievements of some of the most innovative and iconic brands in sports," Desmarais said. "In partnership with Fairfax Financial, we look forward to growing a strong business that is committed to serving a loyal base of customers for the long term. We thank all of Performance Sports Group's people, and especially Harlan Kent, for effectively managing the business through the restructuring process and helping to position it for future success."

Paul Rivett, President of Fairfax Financial, said: "The business is founded upon the strong pillars of its portfolio of industry-leading brands, strong customer relationships, and dedicated employees. We will work with Sagard Holdings and the management team to continue innovating and delivering industry-leading products to consumers around the world. We believe that the business has a very bright future and we are excited to help guide the company for many years to come."

Kent joined PSG as the CEO and a member of its Board of Directors on June 20, 2016. Former CEO Kevin Davis and PSG had parted ways after eight years last March. After the closing of the sale, Kent and three other members of the board resigned.

"During the restructuring process, our team worked very hard to continue to provide outstanding products and service to our customers and to be valued partners to our vendors," Kent said. "I am grateful for the hard work and dedication of my colleagues and for the continued support of our customers and vendors. We look forward to working with the new owners to transition the business to its next successful chapter."

Bernard McDonell, Chairman of the Board of PSG, said: "On behalf of the board, we would like to thank the retiring directors, Harlan, and all the Company's employees for their contributions to bringing this sale to completion. We wish them all the best in their future endeavors."

Upon consummation of the sale, PSG will no longer exist as an operating business and will instead, along with its professional advisors, focus on the completion of its U.S. and Canadian bankruptcy proceedings. This entails, among other things, reconciling claims against the bankruptcy estates and developing a distribution strategy for the sale proceeds in the U.S. and Canadian proceedings, through a liquidating plan or otherwise. Further information will be provided within the context of the Canadian and U.S. court proceedings.

NFHS Authenticating Mark Fee Increase Affects Hockey Pucks


The National Federation of State High School Associations (NFHS) announced a fee increase of 15 cents in its Authenticating Mark Program (AMP) that will take effect Jan. 1, 2018. The increase of the fee paid by manufacturers was approved by the NFHS Board of Directors.

The fee increase will increase from 35 cents to 50 cents per dozen for hockey pucks, baseballs, softballs and field hockey and lacrosse balls. The fee increase will go from 35 cents to 50 cents per unit on basketballs, footballs, volleyballs, soccer balls and water polo balls. The NFHS Authenticating Mark is required on all the balls/pucks previously mentioned for use in interscholastic competition.
All balls/pucks in inventory with the NFHS Authenticating Mark may be used in official competition. All balls/pucks currently in schools with the NFHS Authenticating Mark can be used and all balls/pucks already produced with the NFHS Authenticating Mark may be sold.

The fee increase will be assessed on all balls/pucks manufactured after Jan. 1, 2018. The minimum and maximum sizes of the NFHS Authenticating Mark will not change.  

There are 17 states and the District of Columbia where high schools play ice hockey under NFHS rules. The states are Alaska, California, Colorado, Connecticut, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, North Dakota, Ohio, Rhode Island, Vermont and Wisconsin.

NHL Debuts Streamlined Goalie Pants (Feb. 3, 2017) - Opinions were mixed on the new pants NHL goaltenders were required to wear as of Feb. 4. The tighter, form-fitting pants are designed to streamline the equipment worn by goalies. The new pants have a defined thigh guard with a width reduced from 10 to 9 inches and they maintain a constant curve that doesn't flare out from the leg.

"Also, more sizes have been created to more closely align with the different waist sizes of today's goaltenders," NHL senior director of hockey operations and goaltender equipment Kay Whitmore, who is also a former goalie, told "In the past, companies basically fit every player in either a large or extra-large pant so the difference from the smallest to the biggest was negligible. We now have enough sizes to properly size all goalies no matter what size they need or company they choose to wear."

Almost 25 percent of the NHL goalies have been wearing the new pants and Washington's Braden Holtby (pictured) and San Jose's Martin Jones were not too concerned about the change. Arizona's Mike Smith didn't like the new pants and thought the change should not have occurred until the start of next season.

The NHL originally planned to make the change before the 2016-17 season but safety concerns with the new pants needed to be addressed by manufacturers.

Click here to read more of the story.

Bauer Extends Partnership with BCHL, Adds NHL Goalies to Athlete Roster

Performance Sports Group (Jan. 25, 2017) - Bauer extended its multi-year partnership with the British Columbia Hockey League (BCHL) as the official equipment and apparel provider to the league and its nearly 400 players. Each BCHL team will continue to exclusively wear Bauer uniforms, helmets, gloves, pants and off-ice apparel. The agreement also provides each team in the league with Bauer sticks and bags.

The BCHL is one of the most successful elite junior leagues in North America. Last year the BCHL sent a league-record 148 players to college hockey and three players were selected in the first round of the the 2016 NHL Entry Draft.

"Bauer Hockey has been an incredible partner for the past four years and continuing our relationship is exciting for our league, our teams and players," said BCHL commissioner John Grisdale. "The safety and the opportunity for our players to perform at their absolute best is of utmost importance to us and with Bauer we know our players are using equipment that is second to none."

Bauer also announced the additions of four NHL goaltenders to its elite athlete roster and the extension of multi-year partnerships with three NHL goalies.

Joining Bauer are Tampa Bay's Andre Vasilevskiy, Carolina's Cam Ward, Boston's Zane McIntyre and Colorado's Spencer Martin. Toronto's Fredrik Andersen, Vancouver's Jacob Markstrom and Florida's James Reimer extended their deals. Bauer's other top goalies are the New York Rangers' Henrik Lundqvist, Los Angeles' Peter Budaj and Minnesota's Devan Dubnyk.

"For years, Bauer has partnered with the very best hockey players from around the world and with our recent advancements and innovation in the goal category, we are seeing more and more goalies join our roster of top athletes and choose Bauer for their equipment needs," said Bauer VP of marketing Mary-Kay Messier. "The feedabck from elite goalies on both the Supreme and Vapor pads has been incredible and we are excited for the future of Bauer Goal."

Changes Atop United States and Canada Hockey Organizations

(Jan. 16, 2017) - USA Hockey and Hockey Canada will undergo changes at the top levels of their organizations this summer. USA Hockey executive director Dave Ogrean announced he will retire on August 1 and Scott Smith will take over as Hockey Canada president July 1.

Dave OgreanOgrean was USA Hockey executive director since 2005 and also from 1993-99. During his tenure, U.S. teams captured 55 international medals (28 gold) and the number of players within USA Hockey more than doubled. The organization also created the American Development Model, established the National Team Development Program and constructed a new two-story national office complex in Colorado Springs, Colorado.

Ogrean will remain with USA Hockey as an advisor and president Jim Smith hopes to have a replacement in time for USA Hockey's Annual Congress on June 7-10 in Colorado Springs.

"We've had someone in Dave Ogrean who has helped establish USA Hockey as truly one of the preeminent national governing bodies in America during his time as executive director," Smith said in a statement.

Scott Smith has been with Hockey Canada since 1995 and was named Chief Operating Officer in 2007. He replaces Tom Renney, who will stay on as CEO.

"I want to play a role in trying to make sure we maintain our dominant position on the ice," Smith said in a CBC News interview, "and I also want to do everything I can to attract more participants to play hockey on an annual basis."

Smith said the most important goal is to get more people playing. He also hopes to get Hockey Canada programs for coaches and officials delivered to more people in those areas.

Let's Play Hockey Expo
March 10-11 in St. Paul 

Let's Play HockeyThe 28th annual Let's Play Hockey Expo, the world's largest consumer hockey trade show, will be held March 10-11 at the St. Paul RiverCentre in St. Paul, Minnesota. The Expo has attracted more than 40,000 fans as it is held during the Minnesota State High School Hockey Tournament in the adjacent Xcel Energy Center.

The Expo features a wide range of exhibits from major manufacturers to smaller entrepreneurs trying to break into the marketplace. Hockey legends such as Gordie Howe, Guy Lafleur and Bobby Hull have appeared at the show.

This year's Let's Play Hockey Expo will run from 10 a.m.-6 p.m. on Friday, March 10 and 10 a.m.-5 p.m. on Saturday, March 11. For more information, click here to go to the Let's Play Hockey website or call (320) 333-3279.

CCM "Four-Peat" as Source for Sports Vendor of the Year

(Nov. 15, 2016) - CCM received the Source for Sports "Vendor of the Year" award for the fourth consecutive year at its annual hockey buying show in November in Niagara Falls, Canada. The award recognizes the vendor who does the best job of working with all of the Source for Sports members on customer service and product innovation.

"It is an excellent honor for CCM to win SDC Vendor of the Year from such an important group to our business and to the sport of hockey," said Sean Williams, the Vice President of Marketing for CCM. "This award makes us proud and is a strong indication that our employees are doing good things and representing the great hockey brand of CCM very well." 

Williams, right, receives the Vendor of the Year award from SDC President Brad Hause.