Hockey Dealers Association

Welcome to the Hockey Dealers Association! 

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.


Let's Play Hockey Expo March 9-10 in St. Paul, Minnesota

St. Paul, Minnesota (Feb. 16, 2018) - The 29th Annual Let's Play Hockey Expo, billed as the largest consumer hockey show in the world, will be March 9-10 at the Saint Paul RiverCentre in St. Paul, Minnesota. The show draws an estimated 40,000 each year and is held in conjunction with the Minnesota State High School League state hockey tournament in the adjacent Xcel Energy Center (home of the Minnesota Wild).

Sher-Wood Agrees to Sell Brand, Hockey Inventory to Canadian Tire Corporation

Sherbrooke, Quebec (Feb. 12, 2018) - The Sher-Wood Athletics Group Inc. (SAG) has finalized an agreement to sell its Sher-Wood brand and parts of its hockey inventory to INA International Inc. (INA), a division of Canadian Tire Corporation. INA will be responsible for sales, distribution, marketing and product development of Sher-Wood hockey equipment to customers in Canada, the United States and internationally.

SAG will continue in business and maintain ownership of the Novelty and Licensing Business. All new and existing orders will continue through SAG's current purchasing and shipping processes. Any open orders currently in place with SAG, scheduled to be shipped before April 1, 2018, will be honored and shipped by SAG. Open orders with SAG with shipment dates after April 1, 2018, including all spring and summer booking orders, will be distributed by INA.

The Canadian Tire Corporation includes Canadian Tire, Sport Chek, Sports Experts, Pro Hockey Life and FGL Sports.

Click here to read more.

Bauer Closing Massachusetts "Own The Moment" Retail Experience

Burlington, Massachusetts (Jan. 5, 2018) - The Bauer "Own The Moment" retail experience in suburban Boston will be closing after little more than two years. In a Nov. 30, 2017 report in the Daily Times ChronicleTotal Wine Spirits Beer & More will be occupying the Bauer space at the Crossroads Retail Center. The report did not say when the "Own The Moment" store will close.

The Burlington "Own The Moment" was the first opened by Bauer in the summer of 2015. A second "Own The Moment" was opened in the fall of 2015 in the Minneapolis-St. Paul suburb of Bloomington. 

Bauer originally planned to open 8 to 10 "Own The Moment" retail experiences in key hockey markets in the United States and Canada. Those plans changed after the bankruptcy of Performance Sports Group, the parent company at the time of Bauer, and changes in Bauer's executive leadership.

CCM Continues Streak as SDC Hockey Supplier of the Year

SDC Vendor of the YearNiagara Falls, Ontario (Nov. 22, 2017) - CCM Hockey was honored for the fifth consecutive year as the Source For Sports/Sports Distributors of Canada (SDC) Hockey Supplier of the Year. Brad Hause, President of SDC, presented Sean Williams, Vice President of Marketing and North American Sales for CCM Hockey, with the award at a reception during the Source For Sports/SDC Buying Show and Marketing Convention on Nov. 19-22 in Niagara Falls, Ontario.

The Supplier of the Year award is voted on by SDC members and factors in attributes which include product innovation, marketing support and customer service and terms.

Pictured: Brad Hause, President of SDC, is at left. Sean Williams, Vice President of Marketing and North American Sales for CCM Hockey, is at right.

CCM Receives First Five-Star Hockey Helmet Rating from Virginia Tech

Blacksburg, Virginia (Dec. 8, 2017) - CCM's new FitLite 500 helmet received the first five-star rating from the Virginia Tech Hockey Helmet Ratings system. The Virginia Tech Helmet Lab began rating hockey helmets in 2015, and according to its rating system, helmets with more stars provide a reduction in concussion risk compared to helmets with fewer stars.
The Virginia Tech Helmet Ratings currently include 38 hockey helmets. Bauer's RE-AKT 200 was the first to receive a four-star rating in June. Virginia Tech also does ratings for adult football helmets and plans to expand its ratings to lacrosse, baseball, softball, bicycle and youth football helmets.

Click here to read more.

STX, Materials Sciences Corporation Partner on Proprietary Composite Technology

Baltimore (Dec. 8, 2017) - STX announced an exclusive partnership with Materials Sciences Corporation (MSC), which will give STX exclusive rights to MSC's proprietary composite technologies in field hockey. STX, which also manufactures hockey and lacrosse products, will be pursuing ongoing development in other categories with MSC.

MSC technology will first appear in the new STX Stallion HPR field hockey sticks in the spring of 2018. It will feature MSC's Countervail vibration canceling technology used in high-performance road and mountain racing bicycles and tennis racquets.

Click here to read more.



Bauer Launches Innovative NeuroShield Head Protection in Canada

Toronto, Canada (Sept. 20, 2017) - Bauer launched the first athletic product clinically shown to help protect the brain from the inside during sports-related impacts. The Bauer NeuroShield collar revolutionizes head protection as it is worn around the neck and applies light pressure that mildly increases blood volume in the venous structures around the brain. 

According to the results of published, peer-reviewed studies, when a player who wears NeuroShield during a season, advanced imaging shows no significant structural damage to the brain compared to those not wearing NeuroShield. The NeuroShield collar does not prevent concussions.

The NeuroShield can be worn in helmeted and un-helmeted sports and is now available in select hockey stores in Canada. The Canadian recommended retail price is $199 (CAD).

Click here to read all the details about NeuroShield. 

Pure Hockey Announces Rebranding of Total Hockey, HockeyGiant Stores 

Holliston, Massachusetts (Sept. 7, 2017) - Pure Hockey, which also owns the Total Hockey and HockeyGiant brands, announced it will begin rebranding all of its retail stores as Pure Hockey. Pure Hockey acquired HockeyGiant in September 2015 and Total Hockey in August 2016 to give the company a total of 53 retail locations across the United States and four ecommerce sites specializing in hockey, goalie and lacrosse equipment.

Pure Hockey announced a four-day "Grand Re-Opening" event from Sept. 14-17. The event will celebrate the start of the rebranding and the launch of the new "Pure Rewards" customer loyalty program.

"Converting our retail stores to Pure Hockey allows us to start standardizing the customer experience across all of our stores, and better leverage our national scale in areas including distribution, buying and allocation, and advertising to maximum value to our loyal customers," Pure Hockey President and Co-Owner David Nectow said in a news release.

Click here to read the full release.

Strauss Skates and Bicycles Makes Impact with Adaptive Bikes

Maplewood, Minnesota (Aug. 29, 2017) - Strauss Skates and Bicycles has been a fixture in ice hockey and ice skates for 130 years in the Minneapolis-St. Paul area. Strauss, a member of the National Sporting Goods Association since 1985, has also become a big part of the community for kids with special needs in the last decade with its production and sale of adaptive bicycles.

Thanks to the work of adaptive manager Jack "The Bike Guy" Carlson, Strauss is creating solutions for kids with a variety of needs so they can experience the excitement of riding a bike at an affordable cost. Strauss now sells an average of 150 adapted bicycles a year.

Click here to view a video about the work by Strauss with adaptive bikes.

Click here to read the full story in the July/August issue of NSGA NOW magazine. 

TRUE Hockey Announces Grand Opening of Custom Skate Factory in Winnipeg

Memphis, Tennessee (Aug. 24, 2017) - TRUE Hockey will host a grand opening of its new custom skate facility in Winnipeg, Manitoba on Sept. 19. The 17,000-square foot space will house the TRUE Hockey product showroom and offices and the factory for the new TRUE Pro Custom Skate line.

"We are excited to expand our footprint in Winnipeg, which has been the home of Scott Van Horne and his team since launching custom skates in 2014," said Jeremy Erspamer, President and CEO of True Temper Sports. "The new facility will act as a company showpiece as well as the manufacturing hub for our burgeoning line of TRUE Pro Custom Skates, which are hand-crafted and customized to each individual player's foot for elite performance and pain-free skating."

TRUE Hockey offers a full line of senior, intermediate, junior, youth and goalie sticks, custom skates, gloves, pants, bags and accessories.