Hockey Dealers Association

Welcome to the Hockey Dealers Association! 

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.


Shifting Demographics and the Impact on Hockey and the NHL 

WASHINGTON, D.C. (October 17, 2018) - The NHL and Congressional Hockey Caucus hosted an event on Oct. 17 to analyze the demographic shifts in the United States and how it will impact the future of the NHL. The National Sporting Goods Association and Hockey Dealers Association was represented at the meeting and you can click here for a recap and a synopsis of the policy report from the NHL.

 Animal Media Produces Third Graphic Hockey Novel for Kids 

PITTSBURGH, PENNSYLVANIA (October 21, 2018) - Howard Shapiro of Animal Media Group, an HDA member, has written Kate's Really Good at Hockey, his third graphic novel about hockey for kids. Shapiro is looking for hockey retailers to work with on sales of his books. Click here to learn more or contact Shapiro at

Nash Sports Founder Ralph Beavis Passes Away at 64
Ralph Beavis mug

BUCKHORN, ONTARIO (October 12, 2018) - Ralph Beavis went from repairing the palms of hockey gloves for some friends to becoming a manufacturer and supplier of hockey equipment for teams from the NHL to the house league level. Beavis died of a heart attack Oct. 6 at 64.
Beavis was a salesman when he started fixing hockey gear. He officially founded Nash Sports in 1993 and he became a valuable resource for equipment managers at all levels of hockey.

Read more 

 STX Extends Partnership with USA Hockey

BALTIMORE, MARYLAND (October 11, 2018) - STX and USA Hockey announced the extension of a partnership which began in 2014. STX will serve as an official equipment supplier of the USA Hockey National Team Development Program and will provide equipment to various USA Hockey Programs.

HDA New Manufacturer Member Spotlight 

Here is a look at two manufacturers, Krampade and Sauce Toss, that recently joined the Hockey Dealers Association and are looking for hockey retail partners.


Krampade is a family-owned company with a revolutionary approach for muscle cramps that also enhances muscle performance and recovery. Its powdered drink formulations provide a rapidly absorbable form of dietary potassium which quickly resolve acute cramps and help prevent the onset of cramps.
Top NCAA Division I hockey programs and professional hockey players use Krampade and Hockey Krampade to enhance muscle performance and recovery while helping to prevent and stop cramps. Its product lines were put to the ultimate test during the second half of the University of North Dakota's men's ice hockey's eighth national championship season in 2015-16.  
Krampade and Academics Krampade sponsors the American Hockey Coaches' Association's All-American Scholar Program and became the official performance drink of the North American Hockey League in 2017. Krampade is also a corporate sponsor of the Western Collegiate Hockey Association's Women's League Final Faceoff.

Click here to learn more about Krampade.

Sauce Toss

The basic concept of Sauce Toss is a bean bag toss game for hockey players, using a board, a large net, a smaller net, 8 pucks and hockey sticks (not included). A saucer pass is common in hockey and is used to raise the puck over a defenders' stick or body to a teammate.

Sauce Toss comes from the name "Sauce Pass" and "Bean Bag Toss" and it is the newest in tailgating with the twist to a favorite and skillful hockey pass. It is designed for all ages and can be used by players to hone their hockey skills. It can also be played anywhere - backyard, beach or in a parking lot before games.

Click here to learn more about Sauce Toss.