Hockey Dealers Association

Welcome to the Hockey Dealers Association! 

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.
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Latest news

Adidas Lands NHL Jersey Deal

Adidas has reached a long-term deal to make uniforms for the 30 NHL teams, beginning in the 2017-18 season, according to a TSN report. Adidas takes over from its corporate cousin Reebok, a sports brand owned by adidas.

Adidas beat out rivals Under Armour and Bauer Hockey for the NHL jersey contract, three people familiar with the matter told TSN. The NHL’s deal with Reebok pays the league about $35 million per season, a source said. The new deal with Adidas will see the rights fee double, the source said.

Both the NHL and Adidas declined to comment. A source said the agreement would be formally announced in mid-September. It's unclear whether the NHL will receive a cut of revenue from jersey sales or if it's a straight rights-fee arrangement.

A source told TSN that the deal would surely mean big changes to uniform designs, perhaps with Adidas’s familiar three-stripe trademark being added to some or all team jerseys. It's believed that Adidas will also produce jerseys for the eight teams that will play in next year's World Cup of Hockey, although that could not be confirmed. Moving to a new jersey supplier may be a natural transition for the NHL to begin introducing on-jersey advertising, several league sources told TSN.

Click here to read the full TSN story.

 

 

Bauer Signs No. 2 Draft Pick Jack Eichel to Sponsorship Deal

Bauer Hockey signed Buffalo Sabres top prospect Jack Eichel, the No. 2 selection in this year's draft, to a sponsorship deal. Eichel will exclusively wear equipment from Bauer, which plans to develop an Eichel line of performance and lifestyle clothes.

Eichel played for Boston University last season and was only the second freshman to win the Hobey Baker Award as college hockey's Most Valuable Player. Eichel had 26 goals and 45 assists for 71 points in 40 games.

Eichel was also on hand for the grand opening of Bauer's first "Own The Moment" Retail Experience in the Boston suburb of Burlington, Mass.

 

Fischer Skis Targets U.S. Hockey Market
Fischer Skis US LLC announced it restructured its leadership to be in a better position for success in the U.S. hockey and ski markets. Fischer hired Bernhard Harbec as a strategic consultant to develop its Hockey Division and establish the brand in the U.S. hockey market. Harbec was recently Sherwood's VP of Sales and brings a lot of experience and connections in the hockey industry to Fischer, which has manufactured hockey sticks for decades with distribution in Europe.
 
Click here to learn more about Fischer Hockey.
 
recent news
Total Hockey Acquires Players Bench


St. Louis-based Total Hockey announced the acquisition of Denver-based hockey and lacrosse retailer Players Bench on June 23. Terms of the deal, which is expected to close over the next six months, weren't immediately disclosed.Bauer announced it will open its second Own the Moment retail experience in Bloomington, Minn., a suburb of Minneapolis-St. Paul, late this fall. The first Own The Moment is scheduled to open this summer in the Boston suburb of Burlington, Mass.

It's the first acquisition for Total Hockey, which has 24 stores across the country, since it was founded by Michael Benoit, the company's president and CEO, in 1999.Bauer announced it will open its second Own the Moment retail experience in Bloomington, Minn., a suburb of Minneapolis-St. Paul, late this fall. The first Own The Moment is scheduled to open this summer in the Boston suburb of Burlington, Mass.

The deal adds a handful of key markets - eight stores in Colorado Springs and Denver; Columbus, Ohio, Dallas; Madison, Wis.; and Salt Lake City - to Total Hockey's portfolio. Total Hockey already has stores in Chicago, Detroit, Minneapolis, Pittsburgh, Philadelphia, St. Louis and Washington, D.C.

The Players Bench stores will be rebranded as Total Hockey or Total Lacrosse. Click here to read more.

 

Bauer Announces Opening of Minnesota Retail Store, Fulfillment Center in Suburban Chicago


Bauer announced it will open its second Own the Moment retail experience in Bloomington, Minn., a suburb of Minneapolis-St. Paul, late this fall. The first Own The Moment is scheduled to open this summer in the Boston suburb of Burlington, Mass.

The Bauer Own the Moment in Minnesota will reside in the current location of Hockey Giant, which paved the way for Bauer's second retail experience. Bauer will transform the 33,000-square foot space into its own store and it will include an indoor ice rink.

Click here to read more about Bauer's Own The Moment opening in Minnesota.

Bauer also announced it will occupy a  new 250,000-square foot fulfillment center in Romeoville, Ill., a suburb of Chicago, to provide fulfillment opportunities and support Bauer Hockey's needs and product expansion opportunities. The facility is owned by OHL, a top global third-party logistics provider. 

CCM Hockey Lands Sponsorship Deal with Top Draft Pick Connor McDavid

Connor McDavid, who was chosen by the Edmonton Oilers with the No. 1 pick in this year's NHL Draft, landed his first major sponsorship deal with CCM Hockey. McDavid joins a high-profile group of stars such as Sidney Crosby, John Tavares, Pavel Datsyuk and Canadiens' goalie Carey Price.

CCM Hockey will outfit McDavid in equipment from helmet to skate blade. McDavid will play a role in CCM's marketing campaigns, including its launch of a commercial series titled, "Made of Hockey." The 18-year-old McDavid has 97 goals and 188 assists in 166 career junior games and played for the Canadian national team that won the world junior title in January.