Hockey Dealers Association

Welcome to the Hockey Dealers Association! 

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.


Ed Kinnaly Returns to Bauer as CEO

EXETER, N.H. (May 31, 2017) - Peak Achievement Athletics and its controlling shareholders, Sagard Holdings and Fairfax Financial, announced the appointment of Edward G. Kinnaly as the Chief Executive Officer of the Bauer, Cascade and Maverik businesses, effective June 1.

Kinnaly was previously with Bauer Hockey for 13 years as Executive Vice President, Global Commerce and General Manager, Europe. Following his tenure with Bauer, Kinnaly served as President and CEO of Flywheel Sports. He also held management roles with Nike and adidas in marketing, product/category management and retail.

"I'm thrilled to be back working with the teams at Bauer, Maverik and Cascade," Kinnaly said in a news release. "I'm energized by the mission ahead - creating products that elevate our athletes' performance, delighting our consumers, driving the success of our retail partners and creating a world-class company culture."

Tony Palma was also appointed as CEO of Easton Diamond Sports on June 13 and will be co-CEO of Peak Achievement Athletics. They will replace Harlan Kent, who was CEO of Performance Sports Group.

Click here to read more.


NFHS Adds Requirement on Goalkeeper Water Bottles

(NFHS, May 11, 2017) - The National Federation of State High School Associations (NFHS) approved a new rule regarding water bottles for goalkeepers for the 2017-18 season. Rule 1-3-5 will require water bottles used by goalkeepers to be secured on the top or back of the goal frame. The requirement ensures water bottles will not fall onto the ice and interfere with the flow of the game.

There are 35,155 boys in 1,607 schools and 9,514 girls in 642 schools playing high school hockey under NFHS rules, according to the 2015-16 NFHS High School Athletics Participation Survey.

Roustan Capital Acquires Iconic TORSPO and CHRISTIAN Hockey Brands

(Roustan Capital, May 8, 2017) - W. Graeme Roustan, the Chariman and CEO of Roustan Capital, announced the acquisition of Supreme Brands LLC, the owner of TORSPO and CHRISTIAN, two iconic and authentic global hockey brands. TORSPO gained prominence as an equipment brand preferred by the iconic Soviet Union and European Olympic and World Championship and CHRISTIAN hockey sticks were used by most of the 1980 USA Hockey team that won the Olympic Gold Medal.

"When these historic brands became available and many sought to acquire them, there was no way I was going to stand on the sidelines and pass up the opportunity to acquire both TORSPO and CHRISTIAN," said Roustan, who will announce future plans for the brands in the coming months.

Click here to read more.

USA Hockey Names Pat Kelleher New Executive Director 

(USA Hockey, April 27, 2017) - USA Hockey named Pat Kelleher as its Executive Director. Kelleher, who has been with USA Hockey since 2008, replaces the retiring Dave Ogrean on June 10.

Kelleher helped start a new department at USA Hockey in 2008 which focused on increasing participation, particularly at the entry level. As assistant director for membership development, he established and led the implementation of several initiatives, including national Try Hockey for Free Days, Welcome Back Week and the 2 and 2 Challenge. Kelleher is currently the assistant executive director for development at USA Hockey.

"I am humbled and honored to have this opportunity," Kelleher said in a statement from USA Hockey. "So many people have helped build this organization into the worldwide leader that it is today, and I look forward to working with our board, staff, grassroots volunteers and the many other constituent groups involved as we continue to elevate our sport."

Said USA Hockey President Jim Smith: "He brings a vast knowledge of USA Hockey and the overall hockey landscape and is well-connected at all levels of the game. Pat's done an excellent job in leading our growth initiatives and also has been at the forefront of our efforts to raise additional resources through The USA Hockey Foundation."

Click here to read more about Pat Kelleher becoming USA Hockey's new Executive Director.

Hockey Equipment Certification Council to Undergo Changes,
Policy on Worn-Off Expiration Dates on Hockey Helmet Labels

(April 20, 2017) - The Hockey Equipment Certification Council (HECC) will undergo a significant change when it will begin contracting out oversight of certifications to an accredited certification body. The announcement for the HECC Certification Program Validator will be made June 22 at the HECC Annual Meeting in Albany, N.Y.

The bidding process to become the HECC Certification Program Validator ended March 31. This bidder chosen will be the validator from Oct. 17, 2017 until Oct. 21, 2020.

HECC has also responded to some complaints about the expiration dates on HECC labels becoming illegible for coaches, referees and league officials. HECC cannot provide replacement labels but has adopted a temporary policy through 2017 where if helmets don't appear to be damaged, have a HECC label that is identifiable except for the expiration date or have a legible manufacturing date on the CSA sticker or from the manufacturer inside the helmet that is less than seven year from the date of play/date of inspection then league officials may allow the player to use the helmet.

Click here for more details on the HECC hockey helmet label policy.

HECC was created at the request of USA Hockey in 1978 and has been the overseer of certifications for player helmets, goaltender headgear, eye and face protection and visors. HECC develops and establishes criteria and procedures for certification, designs and determines the method of identifying the certified equipment, promotes the use of certified products, monitors the program to ascertain its effectiveness on hockey and promotes and sponsors research pertaining to the reduction of hockey injuries.

Hockey Recap from NCAA, NFHS Rules Conference

No rule change proposals for ice hockey were announced at the annual NCAA and NFHS rules conference in Indianapolis on April 18, which was attended by Marty Maciaszek, Director of HDA and the NSGA Team Dealer Division. One of the big topics concerning both organizations are "Cat Eye" cages on goalie masks because some meet HECC standards and some do not, according to NFHS ice hockey rules editor Dan Schuster.

In the 2016 playoffs, New York Rangers goalie Henrik Lundqvist suffered an eye injury when he was poked through his cage by a stick blade from teammate Mark Stahl. The wider, tapered eye hole provides better visibility and is designed to ensure pucks do not fit through the holes. They have been illegal to sell or import in Canada since 2009.

NCAA hockey liaison Ty Halpin said his organization is very interested in what the NHL is doing with streamlining goalie equipment. Halpin said the NCAA would like to move to those standards at the Division I men's level as quickly as possible but said it would take longer for that to happen at the women's and Division III men's levels.

Adidas to Sell CCM Hockey

(The Globe And Mail, March 8, 2017) - Adidas has decided to sell the CCM Hockey brand. The announcement was made March 8 when it reported its fourth-quarter and year-end results for 2016.

Adidas reported a 14.3 percent decline in net sales for CCM Hockey in 2016 compared to a year earlier. CCM also had a bigger drop of 21.6 percent in the fourth quarter compared to same period in 2015.

CCM Hockey president Philippe Dube told The Globe and Mail of Toronto that it is a "great opportunity" to increase equipment market share. Adidas said in its 2016 annual report that it has a multiyear plan to renew its focus on athletic footwear and apparel and it plans to continue breaking away from unrelated business lines, which it announced it would do with Mitchell & Ness, TaylorMade, Adams Golf and Ashworth.

Click here to read more.

Quick Response Apparel Shoots Into Hockey Market

Jerry Boquist understands a lot has changed since he grew up playing hockey in International Falls, Minnesota. Boquist is looking for ways to make it easier for kids to play the sport and help hockey dealers with their business.

Boquist is the Vice President of Sales and Business Development for Quick Response Apparel, which recently became a manufacturer member of the Hockey Dealers Association. QRA is one of the largest custom athletic uniform manufacturers in the world and has the capacity to produce 300,000 custom uniforms in one month.

Boquist is looking to develop a custom hockey uniform business with dealers who can go to schools, associations and/or clubs and get orders completed on a quick-turn basis. Boquist said QRA can drop-ship or transmit the product to the dealer or drop-ship it to the school or organization with the invoice going through the dealer.

QRA does tackle twill and sublimation jerseys and can create kits and bags that can help reduce some of the major expenses that have become a part of playing hockey.

Click here to learn more about QR Apparel. You can also contact Jerry Boquist at or (425) 985-6722.