Hockey Dealers Association

Welcome to the Hockey Dealers Association! 

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.


Pure Hockey Announces Partnership With NHL/NHLPA Learn To Play Program

Holliston, Massachusetts (March 21, 2018) - Pure Hockey, the largest hockey retailer in the United States and a member of the Hockey Dealers Association, announced a partnership agreement where it will serve as the Retail Partner of the National Hockey League/National Hockey League Players Association Learn to Play Program for U.S. Clubs.

The partnership will allow Pure Hockey to provide a fitting experience for young players and their families across the country through in-person fitting events at their retail stores and at strategic pop-up events in other markets. Pure Hockey will also develop an online fitting guide for participants unable to attend in-person fitting events.

Let's Play Hockey Expo March 9-10 in St. Paul, Minnesota

St. Paul, Minnesota (Feb. 16, 2018) - The 29th Annual Let's Play Hockey Expo, billed as the largest consumer hockey show in the world, will be March 9-10 at the Saint Paul RiverCentre in St. Paul, Minnesota. The show draws an estimated 40,000 each year and is held in conjunction with the Minnesota State High School League state hockey tournament in the adjacent Xcel Energy Center (home of the Minnesota Wild).

Sher-Wood Agrees to Sell Brand, Hockey Inventory to Canadian Tire Corporation

Sherbrooke, Quebec (Feb. 12, 2018) - The Sher-Wood Athletics Group Inc. (SAG) has finalized an agreement to sell its Sher-Wood brand and parts of its hockey inventory to INA International Inc. (INA), a division of Canadian Tire Corporation. INA will be responsible for sales, distribution, marketing and product development of Sher-Wood hockey equipment to customers in Canada, the United States and internationally.

SAG will continue in business and maintain ownership of the Novelty and Licensing Business. All new and existing orders will continue through SAG's current purchasing and shipping processes. Any open orders currently in place with SAG, scheduled to be shipped before April 1, 2018, will be honored and shipped by SAG. Open orders with SAG with shipment dates after April 1, 2018, including all spring and summer booking orders, will be distributed by INA.

The Canadian Tire Corporation includes Canadian Tire, Sport Chek, Sports Experts, Pro Hockey Life and FGL Sports.

Click here to read more.


Bauer Closing Massachusetts "Own The Moment" Retail Experience

Burlington, Massachusetts (Jan. 5, 2018) - 
The Bauer "Own The Moment" retail experience in suburban Boston will be closing after little more than two years. In a Nov. 30, 2017 report in the Daily Times ChronicleTotal Wine Spirits Beer & More will be occupying the Bauer space at the Crossroads Retail Center. The report did not say when the "Own The Moment" store will close.

The Burlington "Own The Moment" was the first opened by Bauer in the summer of 2015. A second "Own The Moment" was opened in the fall of 2015 in the Minneapolis-St. Paul suburb of Bloomington. 

Bauer originally planned to open 8 to 10 "Own The Moment" retail experiences in key hockey markets in the United States and Canada. Those plans changed after the bankruptcy of Performance Sports Group, the parent company at the time of Bauer, and changes in Bauer's executive leadership.