Hockey Dealers Association

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Bauer Adds Four Women's
Players to Athlete Roster 

(PR Newswire, Sept. 15, 2016) - Bauer Hockey added four standout women's players to its roster of athletes. Hilary Knight (left), Marie-Philip Poulin, Jennifer Wakefield and Kacey Bellamy will exclusively wear Bauer equipment, provide insight to future product development and be featured in several advertising campaigns.

"It is exciting to partner with a brand with such a rich heritage in hockey that is deeply committed to the game for all players at every level," said Knight, a six-time world champion with the U.S. National Team. "One of my key goals as a player is to positively impact younger athletes and create an opportunity for women and girls everywhere to lace up and compete."

In addition to partnering with four global standout female players, Bauer Hockey will also conduct 10 female-only First Shift events throughout Canada this season. The First Shift was introduced by Bauer Hockey in 2013 to help grow, advance and protect the future of hockey.

Poulin, who has won two straight gold medals with the Canadian Women's National Team, will play a key role in the marketing efforts of The First Shift program, appearing alongside six-time Stanley Cup champion Mark Messier and current NHL captain Jonathan Toews.

"As leaders in the sport, we have a responsibility to do whatever we can to help grow the game and part of that commitment is making sure we provide opportunities for young girls to experience the game we all love," said Mary-Kay Messier, VP of Marketing, Bauer Hockey. "There's no better way to demonstrate the values and life-lessons you can experience through hockey than to see and hear it directly from players like Hilary, Marie-Philip, Jennifer and Kacey."

Knight has earned two Olympic silver medals and was named the Most Valuable Player at the 2015 and 2016 IIHF World Championships. This past season, Knight led the National Women's Hockey League in scoring with 15 goals and 18 assists, and led the Boston Pride to the Isobel Cup in the league's inaugural season. She also became the first female non-goalie to practice with a National Hockey League team when she skated with the Anaheim Ducks in 2014.

Poulin has also earned a gold medal at the 2012 World Championships and three World Championship silver medals. Wakefield has been a key member of Team Canada, winning an Olympic gold medal in 2014, and has played overseas for men's and women's teams the last seasons. Bellamy is a two-time Olympic silver medalist and six-time world champion with the  U.S. National Team. She is entering her sixth year of pro hockey.

CCM Releases Skills App

CCM Hockey has released a Skills App for the 2016-17 season that will give youth players the opportunity to train with former NHL player and hockey training specialist Lance Pitlick. Users can watch 20- to 25-second clips of stickhandling and shooting drills which can be practiced at home.

CCM hopes to get at least 10,000 downloads in 2016 with the help of brand ambassadors such as the Edmonton Oilers' Connor McDavid and the New York Islanders' John Tavares, according to a news release.

Click here to read more about the CCM Skills App.



August 9, 2016 -- Pure Hockey Completes Purchase of Total Hockey

August 2016 -- Business of Ice Hockey Report Now Available

June 8, 2016 -- Performance Sports Group Appoints New CEO

May 2016 -- Youth Player and Dad Use ASTM to Help Protect Throats of Goalies

May 12, 2016 --Bauer to Open First Canadian Retail Experience in Suburban Toronto in 2017

May 2016 -- Hockey Participation in U.S. Dips Slightly for Second Consecutive Year

May 16, 2016 CCM, Sigmatex to Produce High-End Sticks for 2017

May 3, 2016 -- Wuerthele Departing Performance Sports Group's Hockey Division

May 3, 2016 -- CCM Extends Partnership for Helmet Safety Testing

May 2016 -- Hockey Discussed at 10th Annual NFHS, NCAA Meeting

April 4, 2016 -- Neurosurgeon Has Concerns About Equipment, Fighting in NHL

March 22, 2016 -- Kevin Davis Out in Performance Sports Group Management Shakeup

March 24, 2016 -- Bauer Named Exclusive Equipment Supplier of NAHL

March 9, 2016 -- The Financial and Time Sacrifices to Play Youth Hockey

March 2016 -- Adidas Appoints New Head of Hockey North America

February 1, 2016 -- CCM Hockey, AHL Extend Partnership Five Years

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