Hockey Dealers Association


 Adidas appointed Dan Near as the new head of Adidas Hockey for Adidas Group North America. Near joins Adidas from the NHL, where he built new distribution for licensed products and led strategic grow-the-game initiatives in North America during his 10 years in the league.

"His existing relationships within the NHL and across the hockey industry will be key in bringing the Adidas/NHL partnership to life," said Michael Rossi, the General Manager for Adidas Group Canada. "Dan also brings diverse experience from other industries ... and is a proud Canadian with an innate passion for sports, especially hockey. He also brings a natural curiosity and genuine passion to create a new path forward between Adidas and the NHL under our new agreement that excites us all."

Adidas also promoted Keith Leach to senior director - NHL, leading all NHL-related licensed product initiatives for the SLD division across North America.

"As we look ahead to the 2016 World Cup of Hockey in Toronto and next season's launch of Adidas on-ice with the NHL, we are thrilled to step onto a proverbial 'fresh sheet of ice' with these two capable leaders guiding our efforts."