Bauer Extends partnership with bchl, adds goalies to athlete roster


Performance Sports Group (Jan. 25, 2017) - Bauer extended its multi-year partnership with the British Columbia Hockey League (BCHL) as the official equipment and apparel provider to the league and its nearly 400 players. Each BCHL team will continue to exclusively wear Bauer uniforms, helmets, gloves, pants and off-ice apparel. The agreement also provides each team in the league with Bauer sticks and bags.

The BCHL is one of the most successful elite junior leagues in North America. Last year the BCHL sent a league-record 148 players to college hockey and three players were selected in the first round of the the 2016 NHL Entry Draft.

"Bauer Hockey has been an incredible partner for the past four years and continuing our relationship is exciting for our league, our teams and players," said BCHL commissioner John Grisdale. "The safety and the opportunity for our players to perform at their absolute best is of utmost importance to us and with Bauer we know our players are using equipment that is second to none."

Bauer also announced the additions of four NHL goaltenders to its elite athlete roster and the extension of multi-year partnerships with three NHL goalies.

Joining Bauer are Tampa Bay's Andre Vasilevskiy, Carolina's Cam Ward, Boston's Zane McIntyre and Colorado's Spencer Martin. Toronto's Fredrik Andersen, Vancouver's Jacob Markstrom and Florida's James Reimer extended their deals. Bauer's other top goalies are the New York Rangers' Henrik Lundqvist, Los Angeles' Peter Budaj and Minnesota's Devan Dubnyk.

"For years, Bauer has partnered with the very best hockey players from around the world and with our recent advancements and innovation in the goal category, we are seeing more and more goalies join our roster of top athletes and choose Bauer for their equipment needs," said Bauer VP of marketing Mary-Kay Messier. "The feedabck from elite goalies on both the Supreme and Vapor pads has been incredible and we are excited for the future of Bauer Goal."