BAUER TO OPEN FIRST CANADIAN RETAIL
EXPERIENCE IN SUBURBAN TORONTO IN 2017
(Performance Sports Group, May 12, 2016) - Bauer announced it will open its third Own The Moment retail experience in the Toronto suburb of Vaughan, Ontario in summer of 2017. Bauer opened its first two stores in suburban Boston (Burlington, Mass.) and suburban Minneapolis (Bloomington, Minn.) in 2015.
Bauer's first Canadian retail initiative will be a 24,000-square foot location in the RioCan Colossus Centre. The Toronto store will feature a 3,200-square foot indoor ice rink with regulation boards and glass, Bauer Personal Fit Experts to guide each customer through individual fitting protocols, dedicated areas for each product category and specific areas to easily educate new-to-hockey families and welcome them to the sport.
“We’re excited to bring the Own The Moment Hockey Experience to Canada and to the important hockey community of the greater Toronto area,” said Amir Rosenthal, President, PSG Brands and Interim CEO, Performance Sports Group. “The Own The Moment Hockey Experience is designed specifically to meet the needs of hockey players of all ages and abilities. We look forward to educating and inspiring current and future hockey players in the area with a unique retail experience that is truly the ultimate Bauer brand and product showcase.”
Bauer plans to open a total of 8 to 10 locations in North America in "Original Six" NHL cities and other key hockey markets.