pure hockey acquires bauer "own the moment" retail stores

HOLLISTON, MASSACHUSETTS (April 17, 2018) - Pure Hockey, the largest hockey retailer in the U.S., announced that it has acquired both of Bauer Hockey's "Own The Moment" retail stores.

The new stores will operate as "Bauer Hockey Experience" locations in Burlington, Massachusetts and Bloomington, Minnesota.  With the acquisition, Pure Hockey will now operate 53 retail locations across the United States, as well as three ecommerce sites focused on hockey and goalie equipment.

"As the leading hockey retailer in the U.S., we're constantly striving to improve our shopping experience and connect with consumers in more meaningful ways," said David Nectow, CEO, Pure Hockey. "Over the years, we've developed a very strong relationship with Bauer, and by acquiring the Bauer Hockey Experience stores, we can expand our retail footprint in Minneapolis and upgrade our existing location in Burlington, Massachusetts.

"We're excited to continue working with Bauer in our mission to bring great product and great shopping experiences to our customers."

Both stores will remain Bauer-exclusive locations, now owned and operated by Pure Hockey. The Burlington store will move to Pure Hockey's existing store location in Burlington and is expected to re-open to the public by the end of July.  The Bloomington location will continue to operate in its current location.