Hockey Dealers Association

Quick Response Apparel Shoots
Into Hockey Market 

Jerry Boquist understands a lot has changed since he grew up playing hockey in International Falls, Minnesota. Boquist is looking for ways to make it easier for kids to play the sport and help hockey dealers with their business.

Boquist is the Vice President of Sales and Business Development for Quick Response Apparel, which is based in El Salvador and recently became a manufacturer member of the Hockey Dealers Association. QRA is one of the largest custom athletic uniform manufacturers in the world and has the capacity to produce 300,000 custom uniforms in one month.

Boquist is looking to develop a custom hockey uniform business with dealers who can go to schools, associations and/or clubs and get orders completed on a quick-turn basis. Boquist said QRA can drop-ship or transmit the product to the dealer or drop-ship it to the school or organization with the invoice going through the dealer.

QRA does tackle twill and sublimation jerseys and can create kits and bags that can help reduce some of the major expenses that have become part of playing hockey.

“If there are ways we can help economize on that expense I think we’re a go-to solution for that,” Boquist said. “We have speed-to-market capabilities. Right now we are at three-to-four weeks of order-in, order-out on custom jerseys.

“I think what we can offer the dealer is a very competitive jersey, collegiate or NHL quality, at a very competitive price. It makes teams feel a lot better and players feel a lot better because they are in these cool jerseys.”

Boquist said QRA already has a line it could put together to show dealers the quality of the uniforms. A system is in place for users to turn in orders for custom uniforms. QRA could also run a few test orders with the fabric and twill currently on the rack.

“We also have the capability of a uniform builder,” Boquist said. “We can customize the uniform builder for dealers to tap into it and work with it on their table. Road salesmen can build the uniform with the coach or institution and pick designs through the uniform builder.”

QRA could also help hockey dealers who are involved in or interested in lacrosse.

“It would be an easy add-on business with uniform builder,” said Boquist, who is seeing substantial growth in lacrosse in Washington, Oregon and Montana. “We would have one setup for hockey and one setup for lacrosse with the same dealer network.”

For more information about Quick Response Apparel, contact Jerry Boquist at or (425) 985-6722 or visit its website at