The National Sporting Goods Association (NSGA) has created several resources to help small business owners optimize, protect and save money on their websites. In today's marketplace, it is not enough to just have a basic and mildly functional website. A successful website must also serve as a direct channel for your business to meet prospective customers where they are.
We have categorized these resources into two different sections. The first section are general website best practices and actionable resources to enhance and amplify your digital presence. The second section are important resources to help ensure your website meets Americans with Disabilities Act (ADA) compliance standards.
Website Best Practices and Actionable Resources
10 Key Steps to Building a Great Small Business Website - Forbes
This resource provides high-level tips for initially setting up your website, including domain name, tech support options, content management systems (CMS), e-commerce and more.
Essential Pages for Your Small Business Website - SBA
This article from the Small Business Administration (SBA) breaks down the most critical pages for your website, explains why they are important and provides actionable ways to enhance them.
What is a Call to Action and Why Do You Need One On Your Website - SBA
This blog from the Small Business Administration (SBA) discusses what a "call to action" is and breaks down the various benefits of including one on your website.
7 Ways to Improve Your Website Homepage - SBA
This blog from the Small Business Administration (SBA) breaks down 7 ways to improve your website by providing thoughtful and manageable suggestions while explaining the benefit of implementing the changes.
10 Web Design Tips for Small Business Websites - Home Business
This article provides tips for a successful website design layout and actionable ways to create buzz and draw attention to your business or brand.
Americans with Disabilities Act (ADA) Compliance and Accessibility
Department of Justice (DOJ) Official's Comments on ADA and Websites - NRF
Although the DOJ will not be implementing any formal regulations regarding ADA compliance, the agency believes that "functional access" is key to current ADA compliance.
Retailers Welcome Legislation Setting ADA Standards for Websites - NRF
The National Retail Federation (NRF) supports legislation standardizing the specific requirements of businesses to make websites and mobile apps accessible for the visually impared under the ADA.
Press Release by Rep. Ted Budd Introducing Bipartisan Legislation to Stop Frivolous Lawsuits
Representative Ted Budd from North Carolina introduced bipartisan legislation in an effort to provide guidance to businesses on how to bring their websites up to ADA compliance to avoid webite accessibility lawsuits.
Web Content Accessibility Guidelines (WCAG) Overview
This resource seeks to provide a single standard for web content accessibility that meets the needs of individuals, organizations and governments internationally.