NSGA Offers Power-Packed Education Program for 2015 Management Conference and Team Dealer Summit




CONTACT: Marty Maciaszek, Director of Communications

                    (800) 815-5422, ext. 1260



MOUNT PROSPECT, IL (January 12, 2015) – Helping members grow their business is one of the main goals of the National Sporting Goods Association (NSGA). One of the best ways to achieve that goal is to produce a variety of topics which look at some of the hottest industry issues during the 51st NSGA Management Conference and 17th Team Dealer Summit on May 3-6 at the Omni Barton Creek Resort & Spa in Austin, Texas.

“We are very excited about the educational program we have put together for this year’s Management Conference and Team Dealer Summit,” said NSGA President & CEO Matt Carlson. “It’s an excellent balance of topics with presentations from ‘Best in Class’ leaders. Our focus on insight and innovation is relevant and timely for the sporting goods industry.”

Monday, May 4

Top Trends in Retailing

Changes in retail and social development have occurred about every 40 years since the 1860s. We are already into the next shift and now live in a “post-modern” retail world, with different needs, goals and shoppers who use their leisure time differently. John Rand, the Senior Vice President of Kantar Retail, will look at consumers who expect something different from their sports activities and the retail connected to it in this era.

How to Gain 40 Minutes of Productive Time Each Day Using the Best Time Management Practices of Highly Productive Executives

There are not enough hours in the day is a familiar refrain. Kathryn McKinnon, a Time Management Expert and the Harvard Business School Executive Coach, leads a workshop that will help with refinement of time management skills. McKinnon will also provide some new skills that will boost productivity.


The NSGA Shopper Playbook: Insights into the Sporting Goods Shopper

NSGA’s first study of the sporting goods shopper will provide the understanding of how consumers navigate the purchasing process, which is essential for revealing business growth opportunities. Dustin Dobrin, NSGA Director of Research & Information, will look at the key insights related to shopper influences, behaviors and decisions during the purchase journey. This will lead to recommended actions which will maximize purchase conversion and satisfaction.

Tuesday, May 5

How Retail & Shopping Will Change in the Future

Gain insights on how shopping and retail will change in the future in a panel discussion with Dana Telsey (Telsey Advisor Group), Jeff Rosenthal (Hibbett Sports), Michael Kercheval (International Council of Shopping Centers) and Ed Stevens (SHOPATRON).

Business Success Through Everyday Innovation

Innovation is daunting for many businesses. John Moore, the Chief of Wahoo, Brains on Fire, uses his marketing experience with Starbucks and Whole Foods to show how being visionary is reacting to the present instead of predicting the future.

Instore Analytics: Tracking Today’s Consumers Through Indoor Location Analytics

Where consumers are within the physical space of the store location provides significant insight into how they navigate and engage. Strategic retail innovation advisor Anne Marie Stephen showcases all of the new and emerging technologies to capture this information and how valuable it can be for retailers and brands.

Wednesday, May 6

Make a Difference

Attendees and NSGA staff members will have an exciting opportunity to give back to the community and support sports participants by helping the Austin Parks and Recreation Department with cleanup and repair projects at the multi-use Roy G. Guerrero Park. Attendees are encouraged to arrange their travel plans around this great volunteer opportunity.  Ground transportation will be provided for a trip to the airport that will take less than 15 minutes. Pre-registration is requested so these arrangements can be made.

More about the Management Conference and Team Dealer Summit

The NSGA Management Conference and Team Dealer Summit, the longest-running event of its kind and the premier educational and networking event in the sporting goods industry, will provide plenty of formal and informal opportunities for networking with leaders and colleagues from all corners of the industry at the Omni Barton Creek Resort & Spa. The keynote speakers to start each morning session are baseball Hall of Famer Cal Ripken Jr., on May 4, and former professional golfer and popular golf analyst and author David Feherty on May 5.

NSGA will unveil its inaugural INNOVATIONS ARENA to showcase new sporting goods and retail technology products on May 4. Two deserving companies will be recognized for their contributions to the industry at the fourth annual NSGA All-Star Awards Luncheon on May 4. On the evening of May 5, David Beckerman of Starter and the late Bill Jackson of Bill Jackson’s Shop For Adventure will be inducted into the Sporting Goods Industry Hall of Fame.

There will also be a variety of social and networking opportunities for attendees. Registration for the conference is now open and those who register by Feb. 15 will receive a $150 gift card, courtesy of ASG-SouthWare, to be used on the resort property. For more details on the 2015 Management Conference & Team Dealer Summit, go to the conference site at www.nsga.org/conference.