NATIONAL SPORTING GOODS ASSOCIATION REPORTS 60% OF AMERICANS PLAN TO BUY SPORTING GOODS THIS HOLIDAY SEASON

Contact: Katie Bruce, Director of Marketing & Communications
kbruce@nsga.org
(847) 296-NSGA (6742), ext. 1070

MOUNT PROSPECT, ILLINOIS (October 18, 2017) – Sixty percent of Americans plan to purchase sporting goods as a gift this holiday season, up from 59% a year ago, per a recent survey from the National Sporting Goods Association (NSGA). Athletic apparel leads as the number one planned sports category gift at 45% followed by athletic footwear at 32%, sporting goods equipment at 25% and sporting goods electronics at 23%. Among other planned gift categories, sporting goods tied with general apparel for the No.2 spot, only trailing gift cards/money. 

Not only do more than half of Americans plan to buy sporting goods as gifts, but they also plan to start shopping early. The survey shows that 47% of Americans plan to shop for holiday gifts before Thanksgiving.  

NSGA Holiday Shopping Survey Image 1 NSGA Holiday Shopping Survey Image 2 NSGA Holiday Shopping Survey Image 3

About NSGA
The National Sporting Goods Association has served as the leading voice for the sporting goods industry since 1929. NSGA is devoted to providing a competitive edge to sporting goods retailers and team dealers through industry leading research, networking and advocacy, and unmatched customer support. For more information about membership or NSGA’s products and services, please visit nsga.org.