NSGA LAUNCHES VERIFIED INDEPENDENT DEALER PROGRAM TO RECOGNIZE BEST INDEPENDENTLY OWNED RETAILERS AND DEALERS

FOR IMMEDIATE RELEASE

CONTACT: Larry Weindruch, Director of Public Affairs
lweindruch@nsga.org
(847) 296-6742, ext. 1290

MOUNT PROSPECT, ILLINOIS (January 23, 2019) – The National Sporting Goods Association (NSGA) is pleased to announce the launch of its “Verified Independent Dealer Program.” This program will recognize the most qualified independently owned retailers and dealers in the sports industry.

The NSGA Verified Independent Dealer Program is designed to share the benefits of working with an industry expert who delivers unmatched customer service.

“NSGA constantly searches for ways to help independently owned retailers and dealers face the challenges of today’s business climate,” said Matt Carlson, NSGA President & CEO. “The NSGA Verified Independent Dealer Program helps participants differentiate themselves from their competition.”

The Verified Independent Dealer Program originated from NSGA’s Team Dealer Advisory Committee. Becoming an NSGA Verified Independent Dealer is a symbol of excellence in the sporting goods industry that is similar to what programs have achieved for other industries.

The NSGA Verified Independent Dealer Program will have “MVP” and “All-Star” categories based on a variety of criteria, including overall employee experience, years the business has been in operation, sales volume, industry knowledge and expertise. Dealers who meet either criteria level will receive their verification status for a three-year period. Candidates for the NSGA Verified Independent Dealer Program will complete an application process that includes reference checks with consumers and industry manufacturers.

“Sharing the value of doing business with an NSGA Verified Independent Dealer is critical to the program’s success,” Carlson said. “Athletic directors, coaches, school superintendents, league directors and other consumers will benefit from understanding the value of working with a Verified Dealer in their community.”

For more information on the NSGA Verified Independent Dealer Program, contact Marty Maciaszek, NSGA Team Dealer Division Director, at mmaciaszek@nsga.org or (847) 296-NSGA (6742), ext. 1260.

About NSGA

Since 1929, the National Sporting Goods Association has been the leading voice and go-to resource for the sporting goods industry. NSGA helps the industry grows its businesses through research, advocacy and networking. For more information about membership or NSGA’s products and services, please visit nsga.org.