FOR IMMEDIATE RELEASE
CONTACT: Katie Nemec, Director of Marketing & Communications
(800) 815-5422, ext. 1070
MOUNT PROSPECT, ILLINOIS (May 27, 2015) – The National Sporting Goods Association (NSGA) released the latest editions of its Sports Participation reports today which show mixed results for 2014. The new research from NSGA includes participation trends for 54 sports and recreational activities, many of which have been trended for over 30 years.
Of the 54 sports and activities tracked, NSGA reported increases in the number of participants among 33 of them. Overall segment Increases were experienced among Open Water activities (2.7%), Wheel Sports (2.5%), Shooting Sports (1.3%), Indoor Gaming (0.8%), Fitness Activities (0.5%), and Outdoor Activities (0.4%). Overall declines occurred in Personal Contact Sports (-0.4%), Snow Sports (-1.2%), Team Sports (-2.1%), and Individual Sports (-2.6%).
“It is positive that we saw participation growth in more than half of the sports and activities that we track,” said NSGA’s Director of Research & Information Dustin Dobrin. “There are clearly opportunities to reverse trends that we have been seeing within certain segments of the industry such as team sports, which has been experiencing declining participation for some time.”
In addition to the Sports Participation in the United States report, NSGA’s participation research includes Cross Participation, Lifecycle Demographics, and Single Sport reports. As part of NSGA’s research offerings, an easy-to-understand quick view snapshot is provided for each sport and activity. As an example, the Sports Participation report includes snapshots that allow users to easily see a 10-year participation trend (when available) in addition to key demographic and geographic drivers of participation.
For more information on each report and to purchase your copies today, or to learn more about NSGA’s portfolio of research, please visit www.nsga.org/research.
The National Sporting Goods Association has served as the leading voice for the sporting goods industry since 1929. NSGA’s mission is to support its members’ efforts to grow their business and to advocate on their behalf. The Association develops industry research and publications, while also providing discounted services and hosting the annual NSGA Management Conference & Team Dealer Summit. For more information about membership or NSGA’s products and services, please visit www.nsga.org.