NEW YORK (February 12, 2019) - Adidas’ line of premium fitness accessories is set to launch in the United States. The powerful offering of core fitness products includes categories ranging from training gear, yoga equipment, protective gear and more.
This line of premium fitness will be obtainable in select sporting goods chains and department stores in late 2019. The Athletic Brands Alliance has been chosen as the US representative for this category.
“Adidas’ entry into this category will be a game-changer for this industry," said David A. Gindi of the Athletic Brands Alliance. “Up until now, there has been a minimal focus on brands in this category and consumers have been asking for a brand that they know and trust. This is even more prevalent when it comes to workout routines where safety and quality are of utmost importance.”