CHARLOTTE, NORTH CAROLINA (August 25, 2020) - The National Junior College Athletic Association (NJCAA) announced a rebrand of all association logos. The launch encompasses the NJCAA primary shield logo, secondary wordmark logo, 15 sport logos and 24 region logos. The NJCAA worked closely with Rickabaugh Graphics, the Official Logo Design and Branding Partner of the NJCAA, throughout the design process to create a modern, unified presence for all brand marks.
"The NJCAA brand is the first impression of the association and the visual identity for two-year collegiate athletics in the United States," stated Brian Luckett, NJCAA Vice President for External Affairs and Development. "Our team placed great emphasis on having a modern presence while also staying true to the association's history. The updated logos are a culmination of the time and effort of our staff and Rickabaugh Graphics to create a consistent brand our association can be proud of."
The focus of the logo rebrand can be seen in the NJCAA's primary mark, the shield logo. The NJCAA shield logo, previously displayed with gradient colors, is now highlighted by a sleek and simplified design that incorporates the official NJCAA colors and a consistent font.
The NJCAA sport and region logos were also updated to reflect the association's brand identity with cleaner lines and colors. Several of the sport-specific elements found in the NJCAA sport logos were altered, including the NJCAA swimming and diving logo which now showcases a swimmer rather than the previously shown wave symbol. Another modern touch of the brand update can be seen in the 24 region logos. The previous region logos incorporated gradient colors and roman numerals. The rebranded NJCAA region logos put a focus on the NJCAA's official blue and numeric digits.
To view the NJCAA's updated logo use and style guide, visit: NJCAA Brand Standards Guide.