rebel athletic, eric mccrite company announce partnership

Rebel Athletic and Eric McCrite Company (EMC) announced a partnership and new distribution plan. EMC will be the first and exclusive distributor of Rebel Athletic shoes and bags, including the iconic Rebel Dream Bag, through its many dealer networks and Amazon. 

Rebel has been approached over the years by various distributors but did not partner with any.

“We’ve been strategic in our luxury brand positioning, which has required us to be very selective in choosing partners," said Karen Aldridge, President of Rebel Athletic. "We’ve partnered with Eric and EMC because of their long-standing and excellent reputation in the sporting goods distribution arena and because we share the same core values and challenger mentality. Together, we’ll provide athletes all over the United States and beyond easier access to our assortment of retail products."

“We are excited to be representing Rebel Athletic and distributing their products to the sporting goods dealer trade and through Amazon," said Eric McCrite, President of EMC. "Rebel products are sought after and a natural addition to EMC’s product mix. We believe their high-quality cheer footwear, innovative bags and clothing will add value to all of our retail and team stores from coast-to-coast.”

EMC will receive the first containers of Rebel product in early January of 2020 and is exploring specialty run items on future production with Rebel - for 2020 and beyond.

About Rebel Athletic:  Rebel Athletic was founded in 2013 as the original luxury couture cheerleading uniform company for the All Star Cheerleading Industry.  The company has expanded in seven years to include a School Cheerleading Apparel Division, a Pro Team division, and a Retail division with products ranging from shoes, bags, cosmetics, sports apparel, athleisure-wear and unique “limited drop” items.  Rebel’s emphasis is on creating trends for the cheerleading industry and carving the path for the future of cheerleading fashion. Luxury craftsmanship, personalized service, couture design and incredible value are Rebel’s hallmarks. With these efforts, Rebel provides a stage for the athletes who wear the Rebel Mark to dent the universe through fashion and self-expression.

About Eric McCrite Company (EMC):  Eric McCrite Company was formed in 1989 as a natural progression of Eric McCrite’s Sales Agency founded in 1974, “McCrite and Associates.” EMC provides an at-once service for the lines that are represented by M&A, as well as many other name brands. Today EMC represents more than 50 quality manufacturers in addition to their own brand “EMC Sports.” EMC strives to have consistent inventories to serve all accounts in a timely manner.