BOWLING GREEN, KENTUCKY (June 6, 2018) – Russell Athletic and Augusta Sportswear are excited to announce a strategic partnership to bring high-quality Russell Athletic uniforms back to the Team Sports Channel. With this partnership, Augusta Sportswear becomes the Official Team Sports Partner of Russell Athletic and has the exclusive right to manufacture, market and sell team uniforms and other team-specific products.
“With a brand legacy that includes outfitting athletes for generations and the invention of the sweatshirt, Russell Athletic has played an integral role in developing team uniforms and performance wear on and off the field for more than 115 years,” said Matt Murphy, Russell Athletic vice president, marketing. “Augusta Sportswear is a proven leader in team apparel with an exceptional reputation for service and quality, making them an ideal partner to bring Russell Athletic to the next generation of teams and athletes.”
“Russell Athletic has a rich history in performance wear, much like Augusta Sportswear,” said Dave Elliott, Augusta Sportswear President & CEO. “We are excited to partner with the Russell Athletic team, keeping their iconic brand on the fields and courts where it belongs, furthering our mission to inspire an active, athletic lifestyle.
“Together, we’re bringing the best of both companies to market with the same great fabrics, products and value the Russell Athletic brand is known for and backed by the best-in-class service model Augusta Sportswear, Holloway and High Five customers have relied upon for decades. Simply put, this new partnership leverages both group’s strengths and will provide even more choices for teams, athletes and fans.”
Augusta Sportswear will offer Russell Athletic uniforms for basketball, baseball, softball and football. The partnership will also allow Augusta Sportswear to distribute Russell Athletic workout apparel including fleece, tees and performance products.
The categories will be phased in during the next 12 months, starting with the debut of basketball uniforms and workout apparel Aug. 1, 2018. Orders can be placed through Augusta Sportswear’s Sales Reps, augustasportswear.com and the Augusta Sportswear Customer Care Team at 800-237-6695.
About Russell Athletic
With legacies such as the invention of the sweatshirt and outfitting great athletes for generations, Russell Athletic has played an integral role in developing performance wear on and off the field that has delivered for more than 100 years. Combining the old with the new, Russell Athletic continues to create modern-day classics for everyday athletes. Russell Athletic is a Fruit of the Loom® company headquartered in Bowling Green, Kentucky.
About Augusta Sportswear, Inc.
Augusta Sportswear, Inc., is a leading designer, manufacturer and marketers of high-performance active wear and fanwear for teams, coaches, athletes and fans. Driven by its mission to promote an active, athletic lifestyle that inspires healthy families and strengthens community relationships, the group markets its products under three leading brands: Augusta Sportswear®, Holloway® and High Five®. The Augusta Sportswear® brand specializes in high-quality, affordable athletic apparel targeted at youth and recreational leagues. The Holloway® brand produces premium, high-performance athletic apparel targeted at high schools, travel teams and universities. The High Five® brand offers expertly-crafted uniforms for soccer and volleyball enthusiasts.
For more information on Augusta Sportswear, Inc. please visit augustasportswear.com.