NSGA brings to light an existing consumer trend which will continue to increase in impact – the growth of the multicultural consumer. Specifically, this study examines the Hispanic segment which is leading the charge.
The intention of the study is to provide organizations with a knowledge base that will be beneficial as the potential for growing business among existing and/or new Hispanic customers becomes a greater possibility.
The report provides insight into the following:
- Projected Hispanic segment growth
- Hispanic cultural values
- Role of sports within the Hispanic culture
- Attitudes and behavior of the Hispanic sporting goods shopper
- Expected Hispanic growth, including three sub-segments, through 2055
- Explanation of Hispanic sub-segments (Culturally Hispanic, Bicultural, Culturally American)
- Overview of core Hispanic values
- Amount of importance Hispanics place on sports and exercise (vs. non-Hispanics)
- Reasons why Hispanics participate in sports and exercise (vs. non-Hispanics)
- Hispanic participation interest in specific sport segments (vs. non-Hispanics)
- Hispanic participation interest in team sports (vs. non-Hispanics)
- Hispanic sporting goods shopper attitudes (vs. non-Hispanics)
- Percentage of Hispanic shoppers researching products prior to purchase (vs. non-Hispanics)
- Sources of research among Hispanics prior to purchasing sporting goods (vs. non-Hispanics)
- In-store vs. online purchase preferences among Hispanics (vs. non-Hispanics)
- Purchase outlets among Hispanics for sporting goods (vs. non-Hispanics)
- Implications and recommendations
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