SPORTS PARTICIPATION IN THE US - 2018 EDITION
NSGA’s highly successful Sports Participation study has been executed for more than 30 years. Conducted in 2018, the study measures the annual number of participants in a variety of sports / recreational activities and the frequency of participation during the calendar year 2017.
The report contains two sections, giving the reader a comprehensive picture of sports participation in the United States:
Section One delivers snapshots for a quick view of participation of any sport or activity included in the study. The snapshots include: 10 year participation information (when available), 2017 frequency and participation by age, household income, and US region.
Section Two furnishes detailed tables providing participation information regarding: gender, age, education, presence of children in household, household income, market size, US region, ethnicity/race, and frequency of participation.
SPORTS PARTICIPATION CROSS PARTICIPATION - 2018 EDITION
Sports Participation: Cross Participation provides detailed data identifying sports/recreational activities participated in by the same individual.
How can Cross Participation be used?
- Assist decision-makers to maximize retail space and determine which product categories should be adjacent to each other within the retail store
- Identify cross promotional opportunities
- Generate new business opportunities from existing products and customers
- Optimize the positioning of secondary locations to generate impulse sales
SPORTS PARTICIPATION LIFECYCLE DEMOGRAPHICS - 2018 EDITION
Classifies households in terms of several demographic characteristics and defines them in broad socioeconomic terms, providing a tool which can help understand consumer behavior. The report includes the following 10 lifecycle segments:
- Affluent singles
- Low/middle income singles
- Double income/no kids (DINKS)
- Working parents
- Single parents
- Affluent traditional families
- Low/middle income traditional families
- Affluent empty nesters
- Low/middle income empty nesters
- Seniors (age 65+)
How can Lifecycle Demographics be used?
- Use demographic research to develop analytics and fact-based business planning including demographic-specific marketing and product mix
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