Sports Participation in the US + Lifecycle Demographics

SPORTS PARTICIPATION IN THE US - 2018 EDITION

NSGA’s highly successful Sports Participation study has been executed for more than 30 years.  Conducted in 2018, the study measures the annual number of participants in a variety of sports / recreational activities and the frequency of participation during the calendar year 2017.

The report contains two sections, giving the reader a comprehensive picture of sports participation in the United States:

Section One delivers snapshots for a quick view of participation of any sport or activity included in the study.  The snapshots include: 10 year participation information (when available), 2017 frequency and participation by age, household income, and US region.

Section Two furnishes detailed tables providing participation information regarding:  gender, age, education, presence of children in household, household income, market size, US region, ethnicity/race, and frequency of participation.  

SPORTS PARTICIPATION LIFECYCLE DEMOGRAPHICS - 2018 EDITION

Classifies households in terms of several demographic characteristics and defines them in broad socioeconomic terms, providing a tool which can help understand consumer behavior.  The report includes the following 10 lifecycle segments:

• Affluent singles
• Low/middle income singles
• Double income/no kids (DINKS)
• Working parents
• Single parents
• Affluent traditional families
• Low/middle income traditional families
• Affluent empty nesters
• Low/middle income empty nesters
• Seniors (age 65+)

How can Lifecycle Demographics be used?

• Use demographic research to develop analytics and fact-based business planning including demographic-specific marketing and product mix