Sports Participation Lifecycle Demographics - 2017 Edition

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Non-Member: $395.00

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Sports Participation: Lifecycle Demographics classifies households in terms of several demographic characteristics and defines them in broad socioeconomic terms, providing a tool which can help understand consumer behavior.  The report includes the following 10 lifecycle segments:

  • Affluent singles
  • Low/middle income singles
  • Double income/no kids (DINKS)
  • Working parents
  • Single parents
  • Affluent traditional families
  • Low/middle income traditional families
  • Affluent empty nesters
  • Low/middle income empty nesters
  • Seniors (age 65+)

How can Lifecycle Demographics be used?

  • Use demographic research to develop analytics and fact-based business planning including demographic-specific marketing and product mix

See list of sports below

Click here for Methodology

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Please contact the NSGA Research Department at 800-815-5422 or research@nsga.org with any questions.

List Of Sports

  • Aerobic Exercising
  • Archery (Target)
  • Backpack/ Wilderness Camping
  • Baseball
  • Basketball
  • Bicycle Riding
  • Billiards/ Pool
  • Boating (Motor/ Power)
  • Bowling
  • Boxing
  • Camping (Vacation/ Overnight)
  • Canoeing
  • Dart Throwing
  • Exercise Walking
  • Exercising with Equipment
  • Fishing (Fresh Water)
  • Fishing (Salt Water)
  • Football (Flag)
  • Football (Tackle)
  • Football (Touch)
  • Golf
  • Gymnastics
  • Hiking
  • Hockey (Ice)
  • Hunting with Bow & Arrow
  • Hunting with Firearms
  • Ice/ Figure Skating
  • In-Line Roller Skating
  • Kayaking
  • Lacrosse
  • Martial Arts/ MMA/ Tae Kwon Do
  • Mountain Biking (Off Road)
  • Paintball Games
  • Pilates
  • Running/ Jogging
  • Skateboarding
  • Skiing (Alpine)
  • Snowboarding
  • Soccer
  • Softball
  • Swimming
  • Table Tennis
  • Target Shooting (Airgun)
  • Target Shooting (Live Ammunition)
  • Tennis
  • Volleyball
  • Water Skiing
  • Weight Lifting
  • Work Out at Club/ Gym/ Fitness Studio
  • Wrestling
  • Yoga