Sports Participation: Lifecycle Demographics classifies households in terms of several demographic characteristics and defines them in broad socioeconomic terms, providing a tool which can help understand consumer behavior. The report includes the following 10 lifecycle segments:
- Affluent singles
- Low/middle income singles
- Double income/no kids (DINKS)
- Working parents
- Single parents
- Affluent traditional families
- Low/middle income traditional families
- Affluent empty nesters
- Low/middle income empty nesters
- Seniors (age 65+)
How can Lifecycle Demographics be used?
- Use demographic research to develop analytics and fact-based business planning including demographic-specific marketing and product mix
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